黑龙江飞鹤乳业发展战略分析

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1、Abstract硕士论文Chinadairyindustryhasenteredahigh—speeddevelopmentsincethemid20thCentury，ithasgreatlyenhancedthehigh-speeddevelopmentoftheChinesedairyenterprisestechnicallevel．ThenumberofChinesebreedingCOWSexpandingconstantly，dairyproductionprocesscontinuouslyimpr

2、ove，dairyproductionincreasesunceasingly，theresidentsofdairyconsumptionlevelenhancesunceasingly．Dairyindustryhasalreadybecomethefastestdevelopingandlargestincreaseindustryinthefoodindustry．Alongwiththerapiddevelopmentofdairyindustry，dairycompetitionamongenterpr

3、isesalsograduallyenteredthewhite—hotstate．SuchasErie，mengniu，Brightmilkdairyenterpriseshavesurpassedtheregionalrestriction，becomethenationalfamousdairybrand；foreignfamousdairyenterprises，suchasNestle，Abbottlaboratories，Beiforbeauty，alsoinsuccessiontoentertheCh

4、inesemarket．Chinesedairyindustrybegantoappear”buyone，getonefree”，evendirectlyonthepriceWartide，manyfamousenterprisesincreasedinvestmentinadvertisingtoattractconsumers’attention．Sothattheindustry’SprofitsandindustryconcentrationWasreduced．Inthiscontext，howtoest

5、ablishgoodbusinessenterprisebrand，maketheenterpriserapiddevelopment，implemententerprisedevelopmentstrategy，havebecomeaveryurgentandveryimportantquestioninADY．ThispaperusedthemethodofSWOTanalysis．Firstlythispaperstartedwiththeindustryenvironmentanalysis，summari

6、zedtheinternalabilityofADY．Thenthispapersummarizedtheadvantagesanddisadvantages，opportunitiesandchallengesofADY．Bycarriedonthethoroughandsystematicresearchofmarket，industry，enterprise，thispaperarguedthatADYShouldfullyunderstandthemarketgrowthandthepeoplesdeman

7、d．ADYShouldtakethemarketasthecarrier，focusoncompanyresources，improveproductquality，centralizedoperationmilkpowderadvantageandimplementdifferentiationstrategy，inordertoexpandenterprisemarketshare，significantlyimprovemarketcompetitiveness．Keywords：dairyenterpris

8、es，ADY，developmentstrategyII硕士论文黑龙江飞鹤乳业发展战略研究目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯II1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1选题背景⋯⋯⋯⋯⋯⋯⋯⋯⋯