河南邮政商品分销业务营销策略分析

《河南邮政商品分销业务营销策略分析》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、西安理工大学工商管理硕士学位论文logisticsbusinesstoplaypositiveroleinpromotingthefurtherdevelopmentofthecompany.【Keywords】DistributionLogisticsBusiness;Marketing;MarketingStrategy;HenanPost【TypeofThesis】AppliedResearchV万方数据万方数据目录目录1绪论.....................................................

2、.................................................................................11.1研究的背景.....................................................................................................................11.2研究的意义和方法....................................................

3、.....................................................21.3研究的内容和框架.........................................................................................................32理论综述...............................................................................................

4、................................52.1市场营销的概念.............................................................................................................52.2营销环境分析理论.........................................................................................................62

5、.2.1营销环境理论..........................................................................................................62.2.2SWOT分析法...........................................................................................................72.3STP营销理论........................

6、..........................................................................................72.4营销策略理论.................................................................................................................93河南邮政商品分销业务营销现状及存在问题分析...................................

7、........................113.1河南邮政公司简介.......................................................................................................113.2河南邮政商品分销业务营销现状分析........................................................................133.3河南邮政商品分销业务营销中存在的问题...............

8、..................................................164河南邮政商品分销业务营销环境分析..................................