资源描述:
《td公司o2bo产品研发管理流程优化-研究》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、东华大学工商管理硕士学位论文AbstractTDCompanyisfacinghugepressureofcompetitioninthevideoindustryofInternet.Inordertotakeleadershipintheindustryandgetpriorityoftherecognitionfromthemarket,TDCompanyputsforwardastrategyaboutresearchanddevelop“O+O”products.However,theyfoundthattheircurrentman
2、agementprocessofR&Dbeingusedon“O+O”productsnotonlycostsprolongedperiodofdevelopment,butalsomakesallkindsofproblemsoutstanding.Basedonthissituation,thisthesisfocusesonthestudyof“O+O”productsresearchanddevelopmentmanagementprocess,inordertoimprovetheefficiencyofproductresearch
3、anddevelopmentafteroptimization.Thisthesis,basedontheresearchonrelevantdocumentsregardingresearchanddevelopmentmanagement,processreengineering,alsocombinedwithresearchmethodsfromMBAcourses,givesanin-depthanalysisonTDCompany’sproblems.Firstofall,usingthemethodofliteraturestud
4、y,clarifiestherelatedmethodologyofR&Dmanagement,includingproductlifecycle,CMM,projectmanagementknowledgesystem,Scrumetc.,inordertoframethetheoreticbasiswhichsuitstheR&DmanagementforTDCompany.Alsoconfirmsthestepsandmethodsforprocessoptimizationthroughtheresearchofprocessreeng
5、ineering,whichprovidestheoreticalguaranteefortheanalysisofprocesscontentandIII万方数据东华大学工商管理硕士学位论文optimizedmethodforexistingresearchanddevelopmentmanagementofTDCompany.Secondly,usingsuchseriesofmethodslikeworkstructuredecompositionmethod,processperformanceanalysis,discussionan
6、dbrainstorming,detaileddisassemblesthecontentofTDcompany’sexistingresearchanddevelopmentmanagementprocess,anddigsouttherealreasonoftheseproblemsthroughthepresentation:Inter-departmentalcommunicationproblems,technicaldevelopmentproblems,projectmanagementandtoolsproblems,aswel
7、lasperformanceevaluationproblems.It’squiteobviousthatprocessoptimizationforTDcompanyisveryurgent.Then,onthebasisofclarificationoftheobjectsandprinciplesforprocessoptimizationmethods,findsoutthespecificstrategyforthesesubstantiveissuesandmakesouttheprocessoptimizationmethods.
8、(1)Consideringoftheinter-departmentalcommunicationproblems,whichdeeplyaffec