大学生创业活动行为研究

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1、AbstractAccordingtothestatisticsonuniVersitygraduates，theemploymentoutlookofuniVersitygraduatesisworrying．Entrepreneurship，asaconsiderablesupplementationofemployment，ispromotedin10tsofuniversities．Isitfeasibleforuniversitv昏aduatestochooseclothingreta

2、ilindustrytocreatetheirnewventures?，Existin2researchesaIldstudiesongraduatesnewventurecreationaremainlvfocusonthediscussiona11dapplicationissuesofrelatedtheoriesa11dtools．Thereareiustaf．ewempiricalstudiesintllisfield．T11isdissenationca盯iedoutempirica

3、lstudyonthisissuetllroughareal-worldcaseofgraduate’sventwecreationintheclotllingretailindusnv．Theaumorreviewedrelatedtlleoriesofnewmacro—enViromenta11alysisofclothingretailVenturecreation，men，caHiedoutindustry，segmentalcustomerneedsa11alysisaIldcompe

4、titiona11alysis，combined谢tllt11euseofTimmons’CriteriaofEV甜uatiIlgVentureOpporhmities，砒1dfindoutthatthereisventureopportullityfor铲aduatesinclottlingretailsector．A1so，thesestudiesandanalysiscomeoutthestrengtlls，、Veal(11esses，threatsandopportlmitiesthat

5、graduateshaVeduringthenewven_tl】recrea

6、tion．Theau_吐10rand铆ograduateVellnulepaItnersappliedrelatedt11eoriesofnewventurecreationtodrawoutabusinessplaJlfornewVentureinclotllingretailindus仃yandimplementit，then、砌tetllecaSeaccordingtotheimplementationaIldo

7、perationresult．T11rou曲tllecaSestudy，theauthorfoundt11atstudyonrelatedt11eoriesofnewventurecreationc砒1helpen仃印reneurtobetterevaluatevenn鹏creationpanners，ventureoppomlIli够a11deVenentrepreneurllimself．AgoodbusinessplanisvitallyimpoIrtaIltfort11esuccesso

8、fanewventure．Attheendoftllisdissertation，t11eauthorconcludedsomeshonagest11atgradllateshaVe、vhencreatinganewventure．7rhesesshoIrtagesinducelowsuccessmlmteoftheventurecreationof2raduates．Keywords：(打aduateEn仃epreneurship；ClothingRetail；BusinessPlan第一章绪

9、论创业是一个发现和捕捉机会并创造出新颖的产品或服务和实现其潜在价值的过程①。大学生创业主要是在校大学生和大学毕业生群体组成，近年来由于大学生就业难的问题，大学生创业成为解决大学生就业的一个选项，大学生创业问题也越来越受社会的关注，在社会经济繁荣发展的同时，大学生创业也成为大学生就业之外的新兴的现象。很多高校专门设置了大学生创业课程，国内也有越来越多的大学生创业相关研究。第一节研究背景自1999年高校扩招后，高校毕业生就业供大于求的矛盾逐年突显。从2009年毕业生人数突破600万以来，每年仍在增加