qs建筑设计公司发展战略研究

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1、堇嫠丝渣贸星盔堂丝±堂丝垒塞箜建篡遮丝公重筮星丝堕至￡宣AbstractArchitecturedesignindustryisoneoftheimportantindustriesinChinaasthearchitectureindustryasthebackbIoneindustryinnationaleconomy．AsChinaenteredintoWTO，thecompetitioninarchitecturedesignindustrybecame2lobalscale．PM2．5ast11ehotpointremindsthesocietytoma

2、keenvironmentalfriendlyandenergysavingproductsforsustainabledevelopment．Thearchitecturedesigncompaniesmustfacethenewrequirementsinenvironmentalprotection．In2012，thegovernmentreleasedsomepoliciestosupportthedevelopmentofinnovativeenterprises，laborintensiveindustryenterprisesandpioneeri

3、ngsmall&mediumenterprises．Thepioneeringsmall&mediumenterprisesshallmakereasonabledevelopmentstrategybasedonthenewpoliciesforitshealthydevelopment．Thispapermainlyintroducesthepresentnationalpolicies，regulationsrelatedtoarchitecturedesignindustr3／andanalysesthedevelopmenthistoryandprese

4、ntstatus'-ofarchitectureindustry．Italsodiscussessomeproblemsduringthedevelopmentoftheindustry．ThispaperanalysestheinteriorandexteriorenvironmentofQSdesigncompanythroughenterprisestrategytheory，PESTanalysis，FiveForcesAnalysis，andSWOTanalysisetc．Italsomakesempiricalstudytowardsthedomest

5、icdesignindustrymarketcompetition．Forthelong—termdevelopment，QSneedstomakesuitablestrategytospeedupthedevelopmentandencounterthechallengesofstrongcompetition．Basedontheanalysis，strategydirectionofQSdesigncompanyandcorecompetitionisresearchedandalloveralldevelopmentstrategyismadeinclud

6、ingenterprisevision，five．yearstrategicplan，generalcompetitionstrategy，strategyimplementationanditskeypointetc。QSisexpectedtoachievehealthydevelopmentthroughbrandbuilding，starproduct，andteamstabilizingetc．toformcompetitionadvantageandreasonableresourcesdistribution．KeyWords：designindus

7、try，enterprisestrategy，enterprisevision，small&mediumenterprisesII目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯．⋯．．⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯．⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯．．II1弓l言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、11．2研