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ID:31949515
大小:6.18 MB
页数:90页
时间:2019-01-29
《ql公司纺织业务竞争战略研究》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、QL公司纺织业务竞争战略研究THERESEARCHONCOMPETITIVESTRATEGYFORQLCOMPANYABSTRACTQLCompanyisalarge—scalemainstayenterpriseintextileprintinganddyeingindustryofchina.Inrecentyears,withtheincreasinglydownturnoftheinternationaleconomyaswellastheincreasingstrengthofdomestic”transf
2、ermode,adjustingstructure”,thespeed—upoftextileindustrypostponesobviously,Costpressureshaveintensifiedinanincreasinglycompetitivemarket.Makingandimplementingthecorrectcompetitionstrategybycomprehensiveanalysisoftheenterprise’Sownresourcesandtheirenvironmentbeco
3、mesasignificantandurgenttaskofQLcompany.Leadingbythetheoriesofcompetingstrategy,thispaperusedtheSWOTmatrixtoestablishthefoundationformakingcompetingstrategyofQLcompany’Stextilebusiness.TheexternalopportunitiesthatQLcompany’Stextilebusinessenjoysale:thenationali
4、ndustrialpolicysupport,steadygrowthofsocio-economic.theoveralllevelofconsumptionimproving,maturetechnologyandreserveenough,sustainablegrowthofthetotalmarketdemand,fixedassetinvestmentdecelerated,technicaltextilesmarketdemandimbalance,buyer’Sbargainingpowerdispr
5、oportion,slowerindustryoutputgrowth,etc.Ontheotherhand,thecompanyisinfaceofseveralthreatssuchas,dropinIndustryoverallsales,slowdowninexports,Overallprofitdecline,strongbargainingpowerofthesupplier,fierceintemalcompetition,greaterthreatofnewentrants.QLcompany’Si
6、nternalstrengthsare:outstandingmanagementteam,acompetitiveworkforce,relativelylowtransportcosts,advancedmanufacturingtechnology,greatermarketcompetitivestrengthineastChinaandnorthChina.Meanwhile,thedisadvantagesofABcompanymainlylieinthefollowingaspects,lackofsu
7、fficientfundsandrelativelyweakmarketcompetitivestrengthinsouthChina,andSOon.青岛科技大学硕士学位论文Throughcomparativeanalysis,thisthesisconcludesthattheoverallcostleadershipstrategyisthebestchoiceforQLcompanytobeabletogainsuperprofitsinthecompetition.FortheoverMlcostleade
8、rshipstrategytoimplementeffectively,QLcompanyshouldfocusonthefollowingareas:establishesthecorevaluetoenhancecorporateculture,improvecapitalstructuretomakegooduseoffinanciall
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