h公司电视产品外包策略-研究

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1、StudyonOutsourcingStrategyofTVProductofHCompanyAbstractWiththedevelopmentofhomeappliancesindustrycompetitionintensifies,inordertodealwiththefiercemarketcompetition,moreandmoretelevisionmanufacturerstakeoutsourcingasawaytoimproveenterprisecompetitivenesssothattomaintainitsmaximiz

2、edadvantageofcompetition.Internallinkcostwasreducedbyoutsourcing,alsocostsaving,salesstimulationandprofitabilityimprovement.Outsourcingbringsacomprehensiveimprovementtoacompany.Butwestillneedtorealizethatriskiscloselywithoutsourcingallthetime.Howtomeetthedemandofenterprisetrough

3、outsourcing,toachievetheadvantageonlyandtomakemaximizedriskcontrolling,it’sacontinuoustopicformostofthetelevisionindustryenterpriseswho’reexploringallthetime.Tobeoneofthemostfamoushomeappliancescompanies,Hcompany'stelevisionproductalsofacewiththegreatpressureofcostincreasingandl

4、esssalesintheterminalmarket,whicheffectstoitsmarketingexpandingandbecomesitsbottlenecksstepbystep.It’sreallyurgenttofindabreakthroughandfeasiblesolutioninHcompanycooperationmodewiththeanalysisoftelevisionindustrydevelopmentandHcompany’sinternalfactors.Firstlywe’llmakeanalysisoft

5、hepresentsituationofHcompany,combingwiththepredicamentofthemarketopportunitiesanddifficultiestofindthedemandofcooperationandthepointneededtobeachievedandupgradedofHcompany;Secondlywe’llfinditsowncompetitivepoweroptimizationschemefromitsoptimizedsolution.Acorrespondingcontrastana

6、lysistogetherwithindustryresearchisneededtohelptojudgetherationalityandfeasibilityofitsownsolution.What’smoreacarefulanalysisabouttherelationshipbetweenthecompanyandcooperatedenterpriseisamustbeforemakingthedecisionofexternalproductionfinally.Tochoosecontractorsbytheeffectivescr

7、eeningcombinedwithqualitativeandquantitativeanalyticmethodtofindtheonewhichmeetstherequirements.Itwillbemuchsuccessfullywiththeperfectimplementation.ThecaseofHcompanyprovidesussolutionsofexternalproductiondecisionsandoutsourcersselection,Buttheoutsourcingisnotapanacea,Itwillalso

8、bringnewproblemstosolvepartoftheproblematthesam