诚一环保科技有限公司竞争战略研究

《诚一环保科技有限公司竞争战略研究》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。

1、万方数据公司战略的实施。关键词：竞争战略；SWOT分析；定量战略计划矩阵：差异化II万方数据TheResearchonCompetitiveStrategyofLLCEco-TechnologiesCo．，Ltd．Abstract：Alongwiththerapiddevelopmentofeconomy,environmentalpollutionwhichcannotbeignoredhasbecomeamajorproblemaffectinghumanhealthdrinkingwater．Thisprovidesanopportu

2、nityforthedevelopmentofwaterpurificationindustry．Thewaterpurifierindustrywhichexperienceagoldenperiodintheearlytimeenterintoaslowdevelopmentstageverynaturally．Howtoovercomethedifficultiesandseizetheopportunitytoachievethecompany’Sstrategicobjectivehasbecomethemostimportant

3、issuethatmustbeaddressedinthecaseofthatlargecompaniesdominatethemarket，aswellastheweakmarket，producthomogeneityserious，increasedcompetition，andtherisingcosts．subjectofthethesisisLLCEco-TechnologiesCo．，Ltd．Thethesisusesthetheoriesandanalysistoolsofstrategicmanagementtostudy

4、andestablishcompetitivestrategywhichfitscompany’Sdevelopment．Firstly,thethesisusesPESTtheorytoanalyzethemacro-environmentstartingfromthecompany’Scurrentdevelopment，andusesFive—forcemodeltoanalyzefivecompetitiveforcesinindustry．Fromtheanalysisitconcludestheopportunitiesandt

5、hreatsfacingthecompanytoestablishallexternalfactorevaluationmatrix．Thenthethesisanalyzestheresourcesandabilitytofindthecompany'sinternalstrengthsIII万方数据andweaknesses，andestablishesanintemalfactorevaluationmatrix．Onthisbasis，thethesisusesSWOTanalysismatrixtoanalyzeinternale

6、xternalfactors．Then，thethesisusesQSPMmatrixtocomparethreecompetitivestrategies，whichisdeterminedthatthecompany'sdifferentiationstrategybasedonthefocusedcustomer．Andthethesispresentsthecompanyshouldfocusonthebrand，theproductservicedifferentiationtoimplementdifferentiationst

7、rategy．Inordertoensurethecompany'scompetitivestrategytoimplementeffectively,thethesisputsforwardspecificmeasurestoensuretheimplementationofcompanystrategy．Keywords：competitivestrategy；SWOTanalysis；QSPMmatrix；differentiationIV万方数据目录1绪{念⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯．11．1问题的提出⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．11．1．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1．