zap永源电动汽车公司在中国的发展战略分析

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1、首都经济贸易人学硕．1：学位论文ZAP永源电动汽车公id确冲国的发腱战略研究AbstractTheautomobileproductionisthepillarindustryChinaanditsdevelopment，goodorbadhasahugeimpactonthenationaleconomy．Sowhenthetimecomestochoosethefuturepathinthissectoroftheeconomyweneedtofocusonthechallengesandtechnologyde

2、velopmentsfacingtheindustry,theinternationalmacroeconomicenvironmentandtheuseoftechnicalresources．Thelocalgovemmenthas0protectitsownmarketandatthesametimeinvestmaterialandhumanresourcesinresearchanddevelopmentphaseinordertoachieveatechnologicalleapandtoimprovet

3、hecompetitivenessoftheentireindustry．Newenergysourcevehiclesareemergingbasedonrenewableenergyastheirmainpowersource．Oneofthegreatestfeaturesislowenergyconsumption，closetozeroemissionsandpollutionfree．Moreandmorecountriesandenterprisesareconcemedwithenvironmenta

4、lpollutionandtheevergrowingdemandforenergy；thereforethereisaneedforthedevelopmentandindustrializationofnewenergyvehicles．SofarinChinaandabroadtheresearchfornewfonnsofenergyvehiclesislargelyfocusedonthetechnologiesimplementedandenvironmentalimpact．Themassproduct

5、ionofrenewableenergyvehiclesisthekeytothefutureexpansioninthissector,makingthecompaniesmorecompetitiveandinnovative，whichwillalsohaveaprofoundtheoreticalandpracticalsignificanceThispaperwillanalyzethenationalmacro·environment，ZAPJonway’Scurrentstateofaffairsand

6、tribulations，businessgoalsdevelopmentandimplementationofstrategies．Theresearchmadethroughoutthispaperwillcoverthesubjectofenterpriseprogressandplanningintheautomobileindustry．Itwilltakeanin-depthlookatthequalitativeandquantitativestudiesofthisenterprisedevelopm

7、ent．Keywords：ZAPJonwayDevelopmentStrategyChineseElectricVehicleIndustryCompetitiveSituation首都经济贸易人学硕：l二学位论文ZAP永源电动汽车公·d在中国的发展战略研究目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．

8、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．II目匀之⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IIIl引言⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一l1．1研究背景及研究