国际商务英语总复习.doc

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1、国际商务英语总复习 Lesson1 InternationalBusiness(1) Internationalbusiness:itreferstotransactionbetweenpartiesfromdifferentcountries.Sometimesbusinessacrossthebordersofdifferentcustomsareasofthesamecountryisalsoregardedasimportandexport.(2) Commoditytrade:exportingandimp

2、ortinggoodsproducedormanufacturedinonecountryforconsumptionorresaleinanother.(3) Licensing:inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Suchintellectualpropertymaybetrademarks,brandnames,patents,copyrightsortechnology.(4) F

3、ranchising:itcanberegardedasaspecialformoflicensing.Underfranchising,afirm,calledthefranchisee,isallowedtooperateinthenameofanother,calledthefranchiserwhoprovidestheformerwithtrademarks,brandnames,logos,andoperatingtechniquesforroyalty.(5) Franchiser:itcanbedev

4、elopinternationallyandgainaccesstousefulinformationaboutthelocalmarketwithlittleriskandcost,andthefranchiseecaneasilygetintoabusinesswithestablishedproductsorservices.(6) Managementcontract:Underamanagementcontract,onecompanyoffersmanagerialorotherspecializedse

5、rvicesto  anotherwithinaparticularperiodforaflatpaymentofapercentageoftherelevantbusinessvolume.(7) Internationalturnkeyproject:afirmsignsacontractwithaforeignpurchaserandundertakesallthedesigning,contractingandfacilityequippingbeforehandingitovertothelatterupo

6、ncompletion.Projectsareoftenlargeandcomplexandtakealongperiodtocomplete.1.(1)Pleasetellthedifferencebetweeninternationalbusinessanddomesticbusiness.      Internationalbusinessinvolvesmorefactorsandthusismorecomplicatedthandomesticbusiness.Thefollowingsaresomema

7、jordifferencesbetweenthetwo:      1.Thecountriesinvolvedoftenhavedifferentlegalsystems,andoneormorepartieswillhavetoadjustthemselvestooperateincompliancewiththeforeignlaw.      2.Differentcountriesusuallyusedifferentcurrenciesandthepartiesconcernedwillhavetodec

8、idewhichcurrencytouseanddoeverythingnecessaryasregardsconvertionetc.uncertaintiesandevenrisksareofteninvolvedintheuseofaforeigncurrency.      3.Culturaldifferencesincludingl