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ID:31821330
大小:74.75 KB
页数:20页
时间:2019-01-18
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1、河南职业技术学院毕业设计(论文)题目系(分院)姓名学号专业名称指导教师HenanPolytechnicCollegeGraduateThesisArticleTheInfluenceofAdvertisementtoOui^ailyLifeNameYangXiaoyanMajorNO.BusinessEnglish06141003TeacherYuanJingDateJanuary&2009AbstractAdvertisementhasmanyyearshistoryandtheinfluenceofadvertisementtoourda
2、ilylifecanbeanalizedintwoaspects,whicharethepositiveandthenegative.Ontheonehand,theadvertisementcanhelpconsumertogettheinformationaboutrichingtheirlifeanditcanstimulateconsumers'consumption・Itcanalsopassonknowledgetoconsumerandguidepeopletherightwaytoconsume.Ontheotherhand,
3、advertisementhastakenbadinfluenceonpeople.Someadvertisementstakeallkindsofwaystoattractconsumers,eventhevulgarway.Andithascausedthepollutionofsocialenvironment.Besides,thewidespreadofadvertisementencouragethepeople'shedonism,moneyworshipandbadhabitsincomparing.Moreover,some
4、advertisementsarenotserioustodealwiththeiradvertising・Soitdistortsthetraditionalcultureandinfluencesthenormaldevelopmentofsocialculture.Theadvantagesthatadvertisementbringsaboutaremorethanthedisadvantages.Toeliminatethefalseandretainthetruthisagoodwaytomakeadvertisementserv
5、eusbette匚Thisarticlewillexplaintheadvertisements'influencetousdetailedly.KeyWords:Advertisement;Advantage;Disadvantage;InfluenceContentsForeword12.Anintroductiontoadvertising22.1Definition22.2Advertisingcomponents32.3Classificationsofadvertising43・AdvertisinginChina74・Advan
6、tagesoftheadvertisement74」Getinformationaboutrichinglife84.2Stimulatepeopledconsumption84.3Passknowledgetopeople104.4Guidetherightwaytoconsume105.Disadvantagesoftheadvertisement115.1Rubbishadvertisement125.2Encouragepeople'shedonism,moneyworshipandbadhabitsincomparing....13
7、5.3Influencestothenormaldevelopmentofsocialculture135.4Advertisementsinconsistentwiththefacts1415155.5Increasetheconsumers5burden6.ConclusionReference1.ForewordInrecentyears,moreandmoreadvertisementshavebeenfloodingintoourlives.Someadvertisementsexertnegativeeffectsontheyou
8、th.Thereforesomepeoplesuggestthatadvertisementsbebanned.Doyouagreeordisagreewithth
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