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1、VI设计中的标准字体设计StandardfontdesigninVIdesignAstandardtypefaceisatypefacedesignedtorepresentabusinessnameorbrand.Therefore,thestandardfontdesign,includingenterprisename,standardwordandbrandstandardworddesign.Thestandardfontisoneofthebasicelementsofcorporateimagerecognitionsystemiswidelyused,andoftens
2、igntogether,withaclearexplanation,candirectlyconveytheenterpriseorbrandtotheaudience,thetransmissionofinformationandvisualandauditorysynchronization,strengthenthecorporateimageandbrandappeal,theimportanceofdesignandlogoareofequalimportance・Thedifferenceofstandardfontscarefullydesignedandprintedf
3、ontis,inadditiontotheappearaneeofdifferentthings,themoreimportantisthatitisdesignedaccordingtothecompanyorbrandpersonality,toconnectwiththeconfigurationofmorphology,thickness,wordplanningbetweentheunifiedform,havemadecarefulplanning・Thanordinaryfontscomparedtomorebeautiful,morefeatures・Intheimpl
4、ementationofcorporateimagestrategy,manyenterprisesandbrandnamestendtobeidentical,corporatenameandlogounifiedfontlogodesign,Standardfontdesigncanbedividedintocalligraphystandards,fonts,decorativestandards,fontsandEnglishstandardfontdesign.(1)calligraphystandards,fontdesign;Calligraphyisthemainfor
5、mofChinesecharacterexpressionartwithmorethanthreethousandyearshistoryinChina・Itisbothartisticandpractica.1.Atpresent,someenterprisesinourcountrytothemainpolitical,socialcelebritiesandcalligrapherinscription,enterprisenameorbrandstandardfont,suchas:ChinaInternationalAirlines,Jianlibaoetc.・Somedes
6、ignerstrytodesigncalligraphyfontsasbrandnames,withspecificvisualeffects,lively,originalandcolorful.Buthandwritingalsoposesdifficultiesforvisualsystemdesign.Thefirstisthecoordinationwithtrademarkpatterns,andthesecondiswhetheritisconvenientforrapididentification.Calligraphyfontdesignisrelativetost
7、andardprintfonts,thedesignformcanbedividedintotwokinds・Oneistoadjustthelayoutforcelebrityinscriptions,suchasChinabank,AgriculturalBankofChinesestandardrateofbody.Anotheristhedesignofcalligraphyorcalligraphyisdecorative,istoh
