资源描述：
《vi-标准字体设计》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、VI-标准字体设计VI-standardfontdesignSource:ChinsCInetworkAuthor:staticuniverseTimeofpublication:2001-11-14Astandardtypefaceisatypefacedesignedtorepresentabusinessnameorbrand.Therefore,thestandardfontdesign,includingenterprisename,standardwordandbrandstanda
2、rdworddesign.Standardfontsareoneofthebasicelementsofcorporateidentitysystem・Theyarewidelyusedandoftenassociatedwiththelogo.Theyhaveaclearexplanation,andcandirectlyconveytheenterpriseorbrandtotheaudienceTheimportanceofthedesignandtheimportaneeofthelog
3、oareofequalimportanceintransmittinginformationandenhancingtheappealoftheenterpriseimageandbrand.Thediffereneebetweenawelldesignedstandardfontandanordinaryprintisthat,apartfromtheapparentstyling,themoreimportantisthatitisdesignedaccordingtothepersonal
4、ityoftheenterpriseorbrandState,thickness,connectionandconfigurationbetweenwords,unifiedmodelingandsoon,havemadecarefulandrigorousplanning,comparedtotheordinaryfont,morebeautiful,moredistinctive・Intheimplementationofcorporateimagestrategy,manyenterpri
5、sesandbrandnamestendtobeidentical,andthebrandnameandlogodesignofenterpriseshaveformedanewtrend・Unityofenterprisenameandlogo,thoughHowever,thereisonlyonedesignelement,butithastwofunctionstoachievevisualandauditorysynchronizationandconveyinformation.St
6、andardfontdesigncanbedividedintocalligraphystandards,fonts,decorativestandards,fontsandEnglishstandardfontdesign.(1)calligraphystandards,fontdesign;CalligraphyisthemainformofChinesecharacterexpressionartwithmorethanthreethousandyearshistoryinChina・It
7、isbothartisticandpractica.1.Atpresent,someenterprisesinChinamainlyusepoliticalfigures,celebritiesandcalligraphyTheinscription,enterprisenameorbrandstandardfont,suchas:ChinaInternationalAirlines,Jianlibaoetc•・Somedesignerstrytodesigncalligraphyfontsas
8、brandnames,withspecificvisualeffects,lively,originalandcolorful.ButhdndwritingwillalsobringvisualsystemdesignDifficulties・Thefirstisthecoordinationwithtrademarkpatterns,andthesecondiswhetheritisconvenientforrapididentification.ThedesignofCalligraphyF
