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1、CommunityIsomorphismandCorporateSocialActionAuthor(s):ChristopherMarquis,MaryAnnGlynnandGeraldF.DavisSource:TheAcademyofManagementReview,Vol.32,No.3(Jul.,2007),pp.925-945Publishedby:AcademyofManagementStableURL:http://www.jstor.org/stable/20159342.Accessed:12/12/201323:40Yourus
2、eoftheJSTORarchiveindicatesyouracceptanceoftheTerms&ConditionsofUse,availableat.http://www.jstor.org/page/info/about/policies/terms.jsp.JSTORisanot-for-profitservicethathelpsscholars,researchers,andstudentsdiscover,use,andbuilduponawiderangeofcontentinatrusteddigitalarchive.Weu
3、seinformationtechnologyandtoolstoincreaseproductivityandfacilitatenewformsofscholarship.FormoreinformationaboutJSTOR,pleasecontactsupport@jstor.org..AcademyofManagementiscollaboratingwithJSTORtodigitize,preserveandextendaccesstoTheAcademyofManagementReview.http://www.jstor.orgT
4、hiscontentdownloadedfrom113.108.133.58onThu,12Dec201323:40:44PMAllusesubjecttoJSTORTermsandConditions?Academyo?ManagementReview2007,Vol.32,No.3,925-945.COMMUNITYISOMORPHISMANDCORPORATESOCIALACTIONCHRISTOPHERMARQUISHarvardUniversityMARYANNGLYNNBostonCollegeGERALDF.DAVISUniversit
5、yofMichiganWepresentamodelofhowinstitutionalpressuresatthecommunitylevelshapecorporatesocialaction?behaviorsandpracticesthatextendbeyondimmediateprofitmaximizationgoalsandareintendedtoincreasesocialbenefitsormitigatesocialproblemsforconstituenciesexternaltothefirm?withinthemetr
6、opolitanareawherefirmsareheadquartered.Weproposethatcommunityisomorphisminfluencesthenatureandlevelofcorporatesocialactionwithincommunitiesandconcludewiththeoreticalimplicationsemphasizingthecommunityasthefocalunitofanalysisforunderstandingcorporatesocialaction.Whydocorporation
7、sengageinsocialaction?tion:Giventheuncertaintyoffinancialbenefits,Thereasonperhapsmostoftencitedisthatcorwhydofirmsengageatallinsocialpractices?poratesocialperformanceisgoodforfinancialThenoneconomicmotivesforcorporatesocialperformance,therationalebeingthatsocialactionhavebeene
8、xploredfromanumberofspendingis"akintoadvertising"(Burt
