同济mba商务英语考题

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1、同济大学MBA课程试卷《商务英语》试卷(A卷)（2014～2015学年第二学期）任课教师：考试形式：开卷（）闭卷（√）使用电脑：允许（）不允许（√）班级：学号：姓名：试题编号IIIIII总分得分I．EssayQuestions(40%)Directions:Giveabriefanswertoeachofthefollowingquestions.Remembertoapplywhatyouhavelearnedinthecoursework.1.WhatarethecommunicationstylesproposedbyTannenbaumandSchmidt?Pleasech

2、ooseonestyle,suggestinwhatsituationsitisappropriateandgiveanexample.(FromCommunication)Page10of10同济大学MBA课程试卷2.Manycompaniesfall.BignamesareEnron,WorldCom,Kmart,Polaroid,Xeroxetc.Accordingtostatistics,thefouryearsurvivalrateofstart-upsisaslowas29%.Therefore,whyshallentrepreneursstartnumerousnew

3、businesseseveryyear?Pleasegiveatleast3causesandexplainwhatentrepreneurshipis.(FromTheEntrepreneurialProfile)Page10of10同济大学MBA课程试卷3.Aselfiestickisamonopodusedtotakeselfiephotographsbypositioningasmartphoneorcamerabeyondthenormalrangeofthearm.Themetalsticksaretypicallyextensible,withahandleonone

4、endandanadjustableclampontheotherendtoholdaphoneinplace.SomehaveremoteorBluetoothcontrols,lettingtheuserdecidewhentotakethepicture.TheproductwaslistedinTimemagazine's25bestinventionsof2014.Theselfiestickisanessentialcarry-onitemformanytravellers.Ondeparture,peopletookselfies.Ontheplanetherewer

5、eselfiesat32,000meters.Inmostcases,theappealseemstobesimplyfittingmorepeopleintotheframe.Howwouldyoudothemarketingofselfiesticks?Giveatleast2pointsandjustify.(Marketing)Page10of10同济大学MBA课程试卷4.MrRichardwasanofficedirector.Herarelywentoutintothemainbodyoftheoffice.Hepreferredtoworkinhisroomonthe

6、othersideofthecorridorandaskedMissJoan,thedeputydirector,tositinacornerofthemainofficeandbehis‘eyesandears’.Asaresult,allthestaffswerewaryofMissJoan.Theywerepolite,butguardedintheirresponseswhenevershespoketothem.Givecommentsontheleadershipsituationand/orsuggestions.Pleasejustify.(FromOrganiza

7、tionalBehavior)Page10of10同济大学MBA课程试卷II.VocabularyChoice(20%)Directions:Inthissection,thereisapassagewithblanks.Choosetherightwordsfromtheboxgivenbelowtofillintheblanks.Onewordcanbeusedonlyonce.Makechangeswherenecessary.sharerightleverde