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1、WORD格式整理AnAnalysisofApple'sMarketingStrategy1.Introduction1.1TheintroductionofAppleAppleisapersonalcomputercompanyfoundedin1976byStevenJobsandSteveWozniak.Throughoutthehistoryofpersonalcomputing,Applehasbeenoneofthemostinnovativeinfluences.Infact,someanalystss
2、aythattheentireevolutionofthePCcanbeviewedasanefforttocatchupwiththeAppleMacintosh.Inadditiontoinventingnewtechnologies,Applealsohasoftenbeenthefirsttobringsophisticatedtechnologiestothepersonalcomputer.Apple'sinnovationsinclude:Graphicaluserinterface(GUI).Fir
3、stintroducedin1983onitsLisacomputer.ManycomponentsoftheMacintoshGUIhavebecomedefactostandardsandcanbefoundinotheroperatingsystems,suchasMicrosoftWindows.Color.TheAppleII,introducedin1977,wasthefirstpersonalcomputertooffercolormonitors.Built-innetworking.In1985
4、,ApplereleasedanewversionoftheMacintoshwithbuilt-insupportfornetworking(LocalTalk).Plug&playexpansion.In1987,theMacIIintroducedanewexpansionbuscalledNuBusthatmadeitpossibletoadddevicesandconfigurethementirelywithsoftware.QuickTime.In1991,AppleintroducedQuickTi
5、me,amulti-platformstandardforvideo,sound,andothermultimediaapplications.Integratedtelevision.In1993,ApplereleasedtheMacintoshTV,thefirstpersonalcomputerwithbuilt-intelevisionandstereoCD.RISC.In1994,AppleintroducedthePowerMac,basedonthePowerPCRISCmicroprocessor
6、.1.2TheintroductionofApple’sproductTheAppleiPhoneprovidesitsuserwiththeultimatemobiledevicewhichincludehighqualityfeaturesandstunningdesignconcept.TheiPhoneisamobilephone,ahighlyuseablewidescreeniPodwithtouchscreencontrolsandaInternetcommunicationsdevice,allro
7、lledintooneportabledevicemakingitanoutstandingsmartphone.Thecasingissmallandlightweightwhichmeasures115mmx61mmx11.6mmandweighs135grams.Thecasingcomesisaselectionofpopularcolorswhichincludeasleekblackglosslookfinishandasophisticatedglossywhitecolor.Thephonecome
8、swithahugemultitouchcolorscreenwhichactsasabrilliantdisplayaswellastheusersinputmethodwhichallowstheusertocontrolallthephonesfunctionsusingthemultitouchscreen.Thescreenmeasures3.5I
