习酒培训手册范本

《习酒培训手册范本》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、word格式整理版目录第一章公司及产品介绍··········································2第一节习酒公司厂情介绍·····················································2一公司简介·····························································2二习酒历史·················································

2、············3三习酒荣誉·····························································3四经营理念·····························································4第二节习酒产品介绍·························································4一产品概况·······························

3、······························4二产品系列·····························································4三产品特点·····························································4四成就习酒产品卓越品质的物质载体·······································5第二章白酒基础知识介绍··················

4、···············范文范例学习指导word格式整理版·······6一中国酒文化概述·······················································6二中国白酒的分类·······················································7三白酒的勾兑与调味·····················································8四酒曲及其在酿酒中的作用·······

5、········································9五白酒的度数及其测定方法···············································9六白酒中的营养物质和有害物质··········································10七中国白酒的香型特点及其代表··········································11八白酒的品评与语言描述······················

6、··························12九中国历届名酒评选前几名列表··········································14十中国白酒市场竞争现状及发展趋势······································15第三章促销员培训··············································17第一节基础知识篇············································

7、··············17范文范例学习指导word格式整理版一认识自己的工作······················································17二简单掌握销售的含义··················································17三促销礼仪····························································18四促销员基本心里素质要求············

8、··································21五倒酒时的注意事项····················································21第二节促销技巧篇··························································22一掌握习酒产品陈列的基本技巧··········································22二促销员进入餐饮酒店工作的基本流程········