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1、消费者驱动的品牌战略Theconsumeristheorigin,thehighestpointMr.Zhang:Iamveryhappyandexcitedtobehere・Thismeetingisveryimportantbecausethisisaveryimportantyear・Asaloyalfanofthecosmeticsconference,Ithankyouallforcoining,andthankyouforyourappreciationandyourchoice・It'sa
2、greathonortobewithyoutodayforsomeimportantquestionsaboutthefutureofthecosmeticsindustry.Today,thespeakerswhocametothemeetingwereallpartofourcosmeticsindustry，sveryimportantbrandfoundersandmanagers・Today'stopicis^consumer-drivenbrandstrategy",infact,neith
3、erMrSunHuaiqingledpillbeautycategorysubdivisionstrategyimplementation,ormsXuGuipingleddicolorofexperieneemarketingmode,tospecialvaluetoconsumers・Ithinkthecosmeticsindustryhaschangeddramaticallyoverthepastfewyears,andthebigreasonisthatpeoplearegrabbingcon
4、sumerdemand.Sohere,Iwanttoaskyou,we，retalkingaboutcomingbacktotheorigin,theconsumeristheorigin,whydoyouwanttocomebacktotheorigin?Itcamefromchannelbacktotheconsumers,thisisourresearchattheheartofthewholeissue,becausethereisnoreturntotheoriginoftheideainot
5、herindustries,onlywehavethecosmeticsindustry.First,IwouldliketoinviteMr.Sunhuaiqingtodiscusshisviews.SunHuaiqing:todayIamverygladtoattendthesubjectoftheBBS,sowejustthehostgaveeveryoneaverygoodintroduction,"consumer-driveand"backtotheorigin.Infact,I'mthin
6、kingthatthebrandneedstoknowyourultimategoalinordertobesuccessfulinthelongrun.Ithinkwearetodayoneofthebiggestissueisthatwhetherwehavefocusonthemostfundamentalthing,shouldreturntofocusonthemostfundamental,sothattheChinesecosmeticsindustrytowinsuccess・China
7、，scosmeticsindustry,likeShanghaiJs,isverysmalLThenaturalhall,orperaiya,isonlyadecadeold・ThehistoryofChinesecosmeticscompaniesareveryshort,becauseisshort,sowestrengthrelativelyweak,onlyfollowthechannelsofvariousneeds,canmaketheproductshavetheopportunityto
8、havechannelpathway.ButIthinkyouhavetothinkaboutittomorrow,whenyou'redoingsomethingusefulfortoday.Ifitisonlyusefulfortoday,itisuselessfortomorrow・Doitaslittleaspossible・Ifitisusefultoday,itwillbeusefulfortomorrow・Althoughit
