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1、电信拿到移动牌照后的市场策略分析Gettingcloserandcloserto3glicerisingprogram,withtheaidof3glicenses,Chinatelecomindustryisalsofacingamajorshake-upintherestructuring,thestruggleinmobileinsteadofcuringthedarktelecom,urgentlylookingforwardtothedawnafterthedark,so,telecomaftergetmobilel
2、icences,whataretheadvantagesanddisadvantages?Whatkindofmarketingstrategywillittake?I.telecommarketenvironmentanalysisToday，stelecommarket,telecomisseparatedfrommobiledisplaystheenormousenergy,eatthemouthfulhalfofChina'smobilemarket,whileChinaunicornasacongenitaldefi
3、ciencyanemicchallenger,thedayaftertomorrowcouldnotcompetewithChinamobile,juststrugglingonalifeline,forthelastalittiepieceofcake・Chinamobileaccountedfor68percentofthemobilemarketin2006,anditshigh-margincustomerswerefirmlyinthenet・Otheroperators,especiallyelectricconf
4、ideneeitch,sufferfromnationalregulationpolicyconstraints,strongmakenottocomeout,watchingthemarketcakeismovedbetweennibbledaway,finallycanonlyshootsomepolicytocomeupwithabackwardtechnology,disguisedasacordlesstelephoneislikeoutstealingeatingmeltedinnumerablecakesonth
5、emarket,butbetterthanunicorncongenitaldeficiencyofitssurvivaldifficult,difficulttotakeontheroleofpreemptionmarketcashcow.Themobileoligopoly'sadvantagesareclear,themarketisgettingmoreandmorebackinthepast,andthemobilehasgrownupandtheotheroperatorshavebeenforcedtobreat
6、he.Countriessitnottolive,theuseoftheissuanceof3glicences,preparedtosacrificeuptherestructuringofthestandard,andthemarketrumors,fixed-lineoperatorsseemtoseethedawnofthefirstlineofdawn.Whowillbethelastbeneficiariesinthiscomingoutofthemarket,andwhoisthebalanceofpolicy?
7、Perhapsariseorfallinthestockmarketreflectsbetterpolicy・WhatisChinatelecomlookingforwardtointhecontextofthehugecostofconstructionon3Gandthewidespreadloss?Perhapsallsheneedsisalicencetooperatefullyinthebusiness・Second,SWOTanalysisS(dominance)analysisThelargenumberofen
8、terprisebrandresources,thenumber100andthecommercialpilothassigneduptomillionsofcustomers・Powerfulinformationresources;3,goodpoliticalandbu
