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1、为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划销售冰箱计划书　　香雪梅有限公司──icebox冰箱策划书　　林志峰　　XX年12月30日　　目录　　目录　　第一部分：公司背景　　一、公司简介································································3第二部分：市场调查分析　　一、市场调查·····························································3　　1.市场信息收集··············

2、··············································3目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划销售冰箱计划书　　香雪梅有限公司──icebox冰箱策划书　　林志峰　　XX年12月30日　　目录　　目录　　第一部分：公司背景　　一、公司简介····························································

3、····3第二部分：市场调查分析　　一、市场调查·····························································3　　1.市场信息收集····························································3目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　2.市场调查报告············

4、················································4　　二、营销调研　　1.问卷调查分析报告·····················································4　　2.消费者行为分析················································5第三部分：市场营销战略　　一、市场目标定位　　1.市场细分市场·······················································6　　2.目标市场选择··················

5、······································6目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　3.市场定位分析························································6　　4.STP综合报告························································6　　二、S

6、WOT分析························································6　　三、PEST分析·······················································7　　四、市场竞争度分析　　1.竞争度分析··························································8目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺

7、利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　2.产品销售预算·························································11第四部分：市场营销策略　　一、产品策略···························································12　　二、品牌策略···························