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1、ThePoolofArgumentTopicsArgument1ThefollowingappearedinamemorandumwrittenbythevicepresidentofNature'sWay,achainofstoressellinghealthfoodandotherhealth-relatedproducts."Previousexperiencehasshownthatourstoresaremostprofitableinareaswhereresidentsarehighlyconcernedwithleadinghealthylives.W
2、eshouldthereforebuildournextnewstoreinPlainsville,whichhasmanysuchresidents.Plainsvillemerchantsreportthatsalesofrunningshoesandexerciseclothingareatall-timehighs.Thelocalhealthclub,whichnearlyclosedfiveyearsagoduetolackofbusiness,hasmoremembersthanever,andtheweighttrainingandaerobicscl
3、assesarealwaysfull.Wecanevenanticipateanewgenerationofcustomers:Plainsville'sschoolchildrenarerequiredtoparticipateina'fitnessforlife'program,whichemphasizesthebenefitsofregularexerciseatanearlyage."InthismemothevicepresidentofNature'sWayCNW),achainofstoressellinghealthfoodandhealth-rel
4、atedproducts,recommendsopeningastoreinPlainesville.TosupportthisrecommendationthevicepresidentcitesthefollowingfactsaboutPlainesville:(1)salesofexerciseshoesandclothingareatall-timehighs;(2)thelocalhealthclubismorepopularthanever;and(3)thecity'sschoolchildrenarerequiredtoparticipateinaf
5、itnessprogram.Closescrutinyofeachofthesefacts,however,revealsthatnoneofthemlendcrediblesupporttotherecommendation.First,strongsalesofexerciseappareldonotnecessarilyindicatethatPlainesvilleresidentswouldbeinterestedinNW'sproducts,orthattheseresidentsareinterestedinexercising.Perhapsexerc
6、iseapparelhappenstobefashionableatthemoment,orinexpensivecomparedtoothertypesofclothing.Forthatmatter,perhapsthestronger-than-usualsalesareduetoincreasingsalestotourists.Inshort,withoutmakingoutotherpossiblereasonsforthestrongsalesthevicepresidentcannotconvincemeonthebasisofthemthatPlai
7、nesvilleresidentsareexercisingregularly,letalonethattheywouldbeinterestedinbuyingthesortsoffoodandotherproductsthatNWsells.Secondly,evenifexerciseismorepopularamongPlainesvilleresidentsthaneverbefore,thevicepresidentassumesfurtherthatpeoplewhoexerciseregularlyarealsointerestedi
