资源描述：
《电信产业之轻资产营运与竞争优势》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、实用标准文案2009年健康與管理學術研討會民國九十八年十一月電信產業之輕資產營運與競爭優勢Asset-LightOperationsandCompetitiveAdvantageintheTelecommunicationsIndustry劉芬美1Fen-MayLiou唐瓔璋2Ying-ChangTang元培科技大學企業管理系國立交通大學經營管理研究所劉子華1*通訊作者(Correspondingauthor)。Tzu-HuaLiu元培科技大學企業管理系1DepartmentofBusinessAdministration,Y
2、uanPeiUniversity,HsinChu30015,Taiwan,R.O.C.and2InstituteofBusinessandManagement,NationalChiaoTungUniversity,Taipei10012,Taiwan摘要：本研究分析無線電信及整合型電信企業之輕資產營運與競爭優勢之關係。本研究將競爭優勢定義為企業獲取高於虛設正常(影子)報酬率之超額報酬率的能力，首先推導企業之輕資產價值與企業績效之兩種關係為：(1)資產「較輕」之企業擁有較優績效；(2)擁有較多「輕資產」之企業達到較優績效，繼而
3、進行實證分析。結果顯示，(1)對研究中的兩個產業而言，輕資產價值愈高之企業，其營業利益愈高；(2)資產愈「輕」的企業，愈具競爭優勢，且「輕」資產程度對無線電信產業競爭優勢之影響，大於整合型電信服務產業。關鍵字：競爭優勢、輕資產評價、電信產業。Abstract：Definingthecompetitiveadvantageastheabilityofafirmtogeneratereturnsaboveitssyntheticnormal(shadow)returns,thepresentstudyinvestigatesthe
4、asset-lightoperationsandperformanceinthetelecommunicationsindustry.Twotypesofrelationsbetweentheasset-lightoperationsandcompetitiveadvantagewereexamined:(1)firmsoperating“lighter”generatesuperiorperformance;and(2)firmspossessingmore“light”assetshavesuperiorperforman
5、ce.Inaddition,theasset-lightoperationsaremoreimportantfortheradiotelephonecommunicationssub-industrythanthetelephonecommunicationssub-industry.Keywords:competitiveadvantage,asset-lightvaluation,telecommunicationsindustry.精彩文档实用标准文案1.IntroductionTheRBVframeworkhaspro
6、venitselftobeofgreatvaluetothestrategicmanagementfieldandmarketingresearchersinvestigatingthesourcesofsustainablecompetitiveadvantageandorganizationalsurvival(Adner&Zemsky,2006;Kraatz&Zajac,2001,Srivastava,Fahey,&Christensen,2001).Despiteitsrapiddiffusionthroughoutt
7、hestrategyandmarketingliterature,however,theRBVhasbeenchallengedasatautologicaltheorygenerallyunclearonhowitscentralclaim“sustainableadvantagegeneratessuperiorperformance”canbeobjectivelytested(Priem&Butler,2001).ToreconcilethetautologicalfallacyoftheRBV,Powell(2001
8、;2002;2003)suggestedtheapplicationofaBayesianepistemologicalapproach.Hisstrategywastoredefinethedeterministic,unidirectionalpropositionasa
