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1、Machiavelli,MarketingandManagementThisfascinatingandcuttingedgetextprovidesinsightintothemeaningandinterpretationofMachiavelliandhisworksformanagement,marketingandpoliticalthought,andhighlightstheirparticularrelevancetothemanagertoday.Bybringingtogethercontributionsfromauthors
2、rangingfromMachiavelli’sdescendants,throughprominent‘politicos’andwritersonMachiavelli,tosomeoftheleadingmanagementthinkersintheUK,thisbookaddressesanumberofcommonthemesrelatingtotheinfluencesandargumentsofperhapsthefirstpoliticalscientistandadvocateofsoundmanagementandmarketi
3、ngprinciples.Topicscoveredinclude:•modernmanagement•governanceandethics•post-modernism•marketing•politicalcommunicationandspindoctoring•rhetoricanddichotomyofMachiavelliMachiavelli,MarketingandManagementwillbeofgreatinteresttoallstudentsandscholarsofmanagement,marketingandpoli
4、ticalscience.PhilHarrisisco-directoroftheCentreforCorporateandPublicAffairs,ManchesterMetropolitanUniversity,andChairmanoftheAcademyofMarketing.AndrewLockisPro-ViceChancellorandDeanoftheFacultyofManagementandBusiness,ManchesterMetropolitanUniversity.PatriciaReesisSeniorLecture
5、rinManagement,ManchesterMetropolitanUniversity.Machiavelli,MarketingandManagementEditedbyPhilHarris,AndrewLockandPatriciaReesLondonandNewYorkFirstpublished2000byRoutledge11NewFetterLane,LondonEC4P4EESimultaneouslypublishedintheUSAandCanadabyRoutledge29West35thStreet,NewYork,NY
6、10001RoutledgeisanimprintoftheTaylor&FrancisGroupThiseditionpublishedintheTaylor&Francise-Library,2002.Ineditorialmatterandselection©2000PhilHarris,AndrewLockandPatriciaRees;inindividualcontributions©2000thecontributorsTherightofPhilHarris,AndrewLockandPatriciaReestobeidentifi
7、edastheEditorsofthisWorkhasbeenassertedbytheminaccordancewiththeCopyright,DesignsandPatentsAct1988Allrightsreserved.Nopartofthisbookmaybereprintedorreproducedorutilisedinanyformorbyanyelectronic,mechanical,orothermeans,nowknownorhereafterinvented,includingphotocopyingandrecord
8、ing,orinanyinformationstorageorretrievalsystem,withoutpermiss
