越是民族的，越是永恒的—浅析舞剧《清明上河图》的海外传播策略

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1、越是民族的，越是永恒的——浅析舞剧《清明上河图》的海外传播策略18目录第一章绪论················································一、选题背景···········································二、选题意义···········································三、研究方法···········································第二章舞剧《清明上河图》概述······························一、浓厚的传

2、统文化·····································二、中西文化的融合·····································三、国内外巡演历程·····································第三章舞剧《清明上河图》演出推广··························一、借势中国元素18·······································二、整合多方资源·······································三、进行有力宣传·······

3、································四、打造品牌效应·······································第四章中国舞剧——繁华背后的隐忧··························一、创作繁荣精品不多·································二、包装显赫底蕴不足·································三、投资巨大回报不丰··································第五章中国传统文化海外传播启示···················

4、········一、挖掘民族内涵打造艺术精品·························二、依托国际平台整合传播媒介··························三、制定传播策略促进文化交流··························结语······················································18参考文献···················································附录···········································

5、············摘要【关键词】清明上河图；中国传统文化；舞剧；国际化传播“中国文化走出去战略”《关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》十七届六中全会2011年10月是中国根据国家发展的整体利益、塑造中国形象、顺应全球经济和文化发展规律而提出的一项综合性的国家战略。随着中国国力的提升，实施中国传统文化走出去战略，既有着中国传统文化复兴的时代背景，又有着重要的现实意义。本文以舞剧《清明上河图》在肯尼迪艺术中心的上演为切入点，通过对中国传统舞剧中具有代表性的作品在国际巡演中的推广策略分析，创新性地对西方文化视野中的中国传统文化传播进

6、行了研究，希望在塑造国家形象、促进中外文化交流方面提供经验借鉴。18ABSTRACT【Keyword】《RiversidesceneatQingmingFestival》；Chinesetraditionalculture；balletInternationalcommunication"ThestrategyofChineseculturegoingout"isbasedontheoverallinterestsofnationaldevelopment,shapingtheimageofChina,complywiththemadeinresponsetogl

7、obaleconomicandculturaldevelopmentofacomprehensivenationalstrategy.AsChina'snationalstrengthenhancement,implementationofChina'straditionalculturegoingstrategies,bothChinesetraditionalculture'sunusualbackground,alsohasanimportantpracticalsignificance.ThisarticletodancetheUnitedtombShan

8、gRive