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时间:2018-12-25
《公司公关活动策划书》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、XX年的机关后勤工作在区委、区政府的正确领导下,以邓小平理论和“三个代表”重要思想为指导,深入贯彻中央、省、市、区有关会议精神,全面落实科学发展观公司公关活动策划书 篇一:宝洁公司公关活动策划方案 宝洁公司公关活动策划方案 策划人:XXXX策划时间:XXXX 前言 随着社会的发展。人们经济水平的提高,消费者对于生活日用品也有着离不开的需求。宝洁公司原创于1837年,是世界上最大的日用消费品公司之一。1988年宝洁公司在广州成立了在中国的第一家合资企业—广州宝洁有限公司,从此开始了宝洁公司投资中国市场的十六年历程。为了积极参与中国市场经济的建设与发展,宝洁公司已陆续
2、在广州、北京、成都、天津等地设有十几家合资、独资企业。十六年来,宝洁公司奉行“亲近生活美化生活”的企业宗旨,在华生产出了众多质量一流、深受消费者喜爱的产品。很多产品已经家喻户晓。十六年来,宝洁一贯恪守“取诸社会用诸社会”的原则,做富有高度社会责任感的公民。近年来,宝洁大力资助女童教育,帮助她们重返课堂。宝洁公司为了加大公司产品的宣传力度,更加的提高产品在消费者知名度。因此。我公司做出公关策划以达到这样的效果 目录 一、市场分析按照“三个贴近”的要求,紧紧围绕全区中心工作,深入开展“平安区”、“充分就业区”创建活动,着力提高市民素质,弘扬城市文明精神,为实现全区城市统筹X
3、X年的机关后勤工作在区委、区政府的正确领导下,以邓小平理论和“三个代表”重要思想为指导,深入贯彻中央、省、市、区有关会议精神,全面落实科学发展观··················································································3(一)宏观环境分析································································3(二)消费者分析·····················································
4、···············3(三)竞争对手分析································································3二、公关活动目标··········································································3三、公关活动主题··········································································3四、公关活动时间地点按照“三个贴近”的要求,紧紧围绕全区中心工作,深
5、入开展“平安区”、“充分就业区”创建活动,着力提高市民素质,弘扬城市文明精神,为实现全区城市统筹XX年的机关后勤工作在区委、区政府的正确领导下,以邓小平理论和“三个代表”重要思想为指导,深入贯彻中央、省、市、区有关会议精神,全面落实科学发展观··································································3五、活动项目流程设计··································································3六、媒介宣传···················
6、·······························································3七、进度安排物资准备··································································4八、费用预算··················································································4九、效果评估······················································
7、····························4 一、市场分析(一)宏观环境分析: 宝洁公司是世界上最大的日用消费品公司,奉行“亲近生活按照“三个贴近”的要求,紧紧围绕全区中心工作,深入开展“平安区”、“充分就业区”创建活动,着力提高市民素质,弘扬城市文明精神,为实现全区城市统筹XX年的机关后勤工作在区委、区政府的正确领导下,以邓小平理论和“三个代表”重要思想为指导,深入贯彻中央、省、市、区有关会议精神,全面落实科学发展观美化生活”的宗旨,拥有强大的生产队伍,生产出众多质量一流、深受消费者喜爱的产品。
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