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1、摘要本次设计所选的课题是桂林德克士快餐海报招贴设计。德克士，中国西式快餐特许加盟第一品牌，与麦当劳、肯德基并列中国三大西式快餐。德克士炸鸡起源于美国南部的德克萨斯州。顶新集团麾下的德克士秉承其“亲兄弟”康师傅一贯的开发思路，将中国人的口味与健康放在首位，利用典型的东方原料和原有的餐饮习惯开发出自己的特色食品，如脆皮多汁的炸鸡、玉米浓汤、米汉堡、鲜肉芙蓉堡……德克士快餐与其他快餐的区别在哪？弄清这一点是做好海报的关键。口味、餐具、就餐环境、产品的生产、促销和品牌形象的塑造，都要符合顾客的需求。在此基础上分析德克士炸鸡每一产品的特点，把德克士产品的特点加以适当
2、的夸张设计出“香甜脆辣”和“听尝看嗅”。德克士以“顾客满意”为最高准则，不断创新、追求卓越，德克士本着"诚信、务实、创新、服务"的经营理念，以对人的真诚与对美食的热情为顾客营造出了“好吃、实惠、快”的用餐新体验。全体德克士人不屈不挠、携手努力奋斗得到了消费者及加盟者的支持与肯定。本着这种精神出发，设计出手的四个形态的文化海报招贴设计。关键词：脆皮炸鸡；快餐；强调主题；市场需求；构思；经营理念，服务意识。AbstractThisdesignalessonforchoosingisinwoodinGuilinDicosthefastfoodposterrecr
3、uitstostickthedesign.Dicos,theChinesewesternfashionfastfoodpermitsspeciallytobecomenumberofthefirstbrand,bejuxtaposedwithMcDonald's,KFC,willingtoChinathreegreatestwesternfashionsesfastfood.Dicos'friedchickenoriginatesTexasofthesouthoftheUnitedStates.DicosofThetinghsininternationgr
4、ouptakesorderstheconsistentthewayofthinkingofdevelopmentinteacherinmasterkonginits"fullbrother",puttingwithhealththeChinesetasteatfirst,makeuseofthetypicalandeasternrawmaterialtodrinkwiththeoriginalmealthehabitdevelopanownspecialfeaturesthefood,suchasthicksoup,riceinjuicyfriedchic
5、ken,corninskininfrailtyhamburger,freshmeatlotusfortress……Dicos'fastfoodwiththedifferentiationoftheotherfastfoodatwhich?Clearupthispointisakeytoworkwelltheposter.Taste,cutlery,themealenvironment,product,promotesalesandtomoldwiththebrandimage,allmeettheneedofthecustomer.Herethechara
6、cteristicsofDicosinlastanalysisinDicos’friedchickeneachproduct,takeintotheappropriateexaggerationtothecharacteristicsofDicos'producttodesignthe"Joss-sticksweetfrailtyhot"and"heartasteseesmell".Dicoswith"customersatisfaction"ishistalleststandard,continuouslycreative,pursueoutstandi
7、ng,Dicosisinthelightof"trustworthiness,trytobepractical,creative,service",withtotheperson'ssincerityandtodelicaciesofenthusiasmforthecustomerconstructed"delicious,realbenefit,quick"ofthediningisnewtoexperiencepersonally.AllDicosperson'sfortitude,holdthehandworkedhardtostruggleisto
8、getthesupportbetweenconsumerandle
