贵人鸟产品网络营销策划书

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1、贵人鸟产品网络营销策划书姓名：学号：2013311621xx专业电子商务班级：一班目录一．网络营销策划前言及背景................................................................1二．网络营销需求分析............................................................................1（一）市场分析.............................................

2、........................................................21、消费者分析............................................................22、企业及产品情况分析....................................................33、市场细分..............................................................（二）

3、SWOT分析（1）优势分析(strength).......................................................................................................（2）劣势分析(weakness)......................................................................................................（3）机遇(opportuni

4、ties)........................................................................................................(4)威胁(threats).................................................................................................................三．营销战略..................

5、.........................................................................（一）目标市场...................................................................................................（二）品牌营销推广策略......................................................................

6、.............（三）促销策略...................................................................................................四．网站建设及推广..............................................................................（一）门户网站的建立............................................

7、...........................................　（二）网页丰富手段...........................................................................................（三）站外推广...................................................................................................（四）站内推广...

8、................................................................................................五．可行性分析.............................................................................