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1、EnglishandChineseEuphemismsandCrossCulturalCommunication1.0IntroductionAsalinguisticphenomenon,Euphemismexistsinallkindsoflanguages.Itiswidelyusedbyallwalksoflife.Everyoneofuswilladoptitinourdailycommunicationmoreorless.Besidethefamiliarlinguisticrole,itisalsoaculturalandsocialphenomenon.Thatisto
2、say,euphemismisareflectionofthesocialcultureinthelanguage.Long-termsinceitsproduction,ithaspenetratedinallaspectsofpeople’slifeincludingthemostgeneralonesandthecomplicatedandseriousones.Itplaysanimportantroleintheinterpersonalcommunication.Euphemismcanmakethecommunicationmorepoliteandmoreefficien
3、t,asaresult,toachievesomepositiveeffects,self-esteemmaintenance,mentalitybalance,aswellasconflictsandmisunderstandingeliminationincluded.Intheprogressofinterpersonalcommunication,euphemismhasalreadybecomeakindofessentiallubricanttomaketheunpleasantandembarrassedthingsaccepted,andchangepeople’slif
4、emorewit,relaxedandhumorous.Tosomeextent,euphemismislikeamirrorofsocialpsychologyreflectingaprofileofsocialculturalphenomenon.LinguistslikeHughRawson(1981),Leech(1985),Neaman＆Sliver(1983),Ayto(1993),LiuChunbao(1990)andZhongGonggui(1996)startedtheirstudyofEnglishandChineseeuphemismsintheirrespecti
5、vefieldveryearly.Theycarriedoutcollectionandclassificationofeuphemismsandcompileddictionariesofeuphemisms.Theirresearchmainlyfocusedonthefieldsofdictionarycompilation,rhetoric,andsemantics.However,euphemismnotonlyfallsintothecategoryofrhetoric,butalsosomeotherdisciplinessuchassociolinguistics,psy
6、cholinguistics,andphilosophy.ThestudyofEnglishandChineseeuphemismsmeansalottoboththeoryandpractice.OnthebasisoftheknowledgeofsimilaritiesanddifferencesbetweenEnglishandChineseeuphemisms,acontrastivestudyismadeinthispaper.Thisthesisisdividedintosixchapters:Inchapterone,anintroductiontotheimportanc
7、eofeuphemismincommunicationand-14-previousstudyofeuphemismisgiven.Chaptertwomainlyfocusesonsomegeneralunderstandingsofeuphemism.Chapterthreeandfour,acontrastivestudyismadebetweenEnglishandChineseeuphemismrevealingtheir
