国际营销marketing_plan亚马逊苹果手机市场营销策划

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1、MarketingPlanInternationalBusinessClassTutor:韩**Name:***Class:08级本3班StudentNo.:2008******11TableofcontentPage1.Executivesummary----------------------------------------12.SituationalAnalysis---------------------------------------13.MarketObjective-------------------------------------------54.Marke

2、tResearch-------------------------------------------55.SWOTAnalysis---------------------------------------------66.4ps-----------------------------------------------------------87.Recommendation------------------------------------------98.Bibliography----------------------------------------------

3、10ⅠExecutiveSummaryBecausethegrowthofmarketisspeedingup,AmazonCompany11achievesitstargetsuccessfullyinthetelephone–iPhonemarket.Butasthedevelopmentoftechnology,therisingnumberofcompetitorsmakesthecompetitionmuchfiercerwhoarefightingforahighermarketsharenowadays.Asaresult,AmazonCompanymustimprovei

4、tsstatusiniPhonearea,sothattheycansurviveandgainprosperityinthisfield.ⅡSituationalAnalysis●EconomicalSituation:PotentialityofthemarketisdecreasingbutitishigherthananyothersintheTelecomsector.●Competitionsituation:•Industryscopeiskeepsoaringwhenthecompetitionbecomesfierce.Herecomesthemarketshareda

5、ta:Nokia→39.3%、Sumsung→21.2%、LG→10.5%、SonyEricsson→5.1%、Motorola→4.9%。•Theimpactoffakemobilephoneturnsoutobviously.MTKchipmakesfakemobilephoneprevailingalloverthewholechina,whichhasformedacompleteindustrychain.Asthedevelopmentofthefakemobilephone,thepowerofitcan’tbeignorednow.●Technologicalsituat

6、ion:SinceJan.2009,Chinasteppedintotheeraof3G,whichbecomesthenewrocketingpointoftelephonemarket,whichisbeneficialto11Amazon’siPhonemarketing,onthegroundsofitssmartquality.●Socio-CulturalSituation：Populationgrowthleadingtoexpansionofthesectorneedsforcellphones.Andpeopledependmoreamoreonmobilecommun

7、icationeverywhere.●EconomicalSituation:Japanistheoneofmostdevelopedcountryinthefieldofglobalcommunication.Telephonehasbeenuniversalizedinthisislandcountry.●Competitionsituation:NameAmountofcustomersDocomo56,349,900KDDI