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1、6-30-03DRAFTSWTEnvironmentalScan2003PreparedbyCathyFleurietandLisaGarzaIntroductionTherearetwobasicapproachestoenvironmentalanalysisofauniversity’sexternalenvironment:1)theinside-out-approachwheredecisionmakersexaminealimitednumberofspecifictrendsorexternalfactorsa
2、ndtheireffectonasetofstrategicinitiativesalreadyseenasimportanttotheinstitution’sfuture;and2)theoutside-in-approachwheredecisionmakersfirstidentifymajortrendsandfactorsemergingacrosstheenvironmentandthendeterminewhichofthemmaybecriticaltotheinstitution’sfuture.[The
3、PlanningResourceGuide,1999,p.24]SWT’senvironmentalanalysisutilizesbothoftheseapproachesinreviewingpossibleexternalopportunitiesand/orthreatsthatcouldimpactus.Thisreportisdividedintothreeparts—aninternalenvironmentalscanthataddressesauniversityperspectiveofimportant
4、environmentalfactorsimpactinginitiatives,acollectionofexternalenvironmentalimpactfactors,andatraditionalexternalscan.Tocompletetheuniversityperspective,wegatheredinformationfromacademicdepartmentsandcollegesaboutinitiativesandenvironmentalfactorsimpactingthoseiniti
5、ativestoobtainaclearerpictureofinternalandexternalenvironmentalfactorsperceivedasimportanttoacademicdepartmentsandcolleges.Collegesanddepartmentsidentifiedthreeinitiativesalongwiththeinternal(withintheuniversity)andexternalfactorsimpactingthoseinitiatives.Thefirstd
6、raftwasdistributedtoacademicdeansandacademic/administrativevice-presidentstoreviewwithothersintheirdivisionforadditionsanddeletions.Athematicanalysisofinformationreceivedyieldedfourbroadcategories.Theyincludeenrollmentmanagement,externalfunding,programdevelopment,a
7、nduniversityinfrastructure.Theexternalenvironmentalimpactfactorslistisacollectionofdemographicinformationobtainedfrommajorwrittenreports,electronicmedia,andmajorpublications.Thisinformationiscategorizedbylocal,regional,state,andnationaldemographics.Inordertocomplet
8、etheexternalscan,materialsweregatheredfromnumeroussources,includingprintmaterial,electronicmedia,andhumansources.Theinformationiscontainedinfourc
