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时间:2018-12-17
《高三英语unit 5(ii)words that sell知识精讲 人教版》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、高三英语Unit5(II)WordsThatSell知识精讲一.本周教学内容:Unit5(II)WordsThatSell二.知识总结与归纳:1.Agoodadoftenuseswordstowhichpeopleattachpositivemeaning.好的广告总是使用能引起人们正面联想的词语。attachto:系,贴,固定;附着;重视Sheattachedachequetotheorderform.Pleasehavethelabelattachedtoyourluggage.Itwouldbeunwisetoattachtoomuchsignificanceto
2、theseopinionpools.Pleaseattachapresentphotographtoyourapplicationform.Thehospitalisattachedtothemedicalcollege.2.Somecompaniespreferawell-knownword,whileotherschoosenamesfromoldstoriesorlegend.有的公司喜欢用大家所熟知的词语;而另外一些公司则喜欢从古老的故事或传说中取名字。while:然而;引导的分句和前面的分句形成对比。Hesavedasmuchmoneyashecould,wh
3、ilehiswifespenthersondresses.story,legend表示“故事,传说”其他的相似词汇还有:narrative;tale;fablenarrative:口头讲述的故事;着重陈述事件不重情节。legend:传说中的事件;有关历史的内容,夹杂虚构。tale:指对事件的叙述出于玩笑或欺骗而言过其实;也指文学记叙体形式。fable:寓言故事(说明一种道义)story:通常指为读者或听者而写的小说情节。也可以指借口,托词。3.Inthe1960s,aBritishcarcompanywhichmadeveryexpensivecarswasaboutt
4、osellitslatestcarinGermany.在20世纪60年代,英国一家生产高档汽车的公司将要在德国销售最新式的汽车。beabouttodo…表示:正要/即将做某事。Iwasabouttoleavewhenitbegantorain.Iwasjustabouttoswimintheriverwhentheguidesawmeandstoppedmeimmediately.Hurryup!Weareabouttostart.4.Sometimes,thepromisesdonotmakesense.Weshouldthinktwicewhenweareoffer
5、eda“freegift”oran“addedbonus”.有时候,这些承诺是毫无意义的。当我们收到“免费产品”或“额外奖励”的时候,我们应当好好想一想。makesense:有意义,能理解,合情合理的。Hedoesn’ttalkmuch,butwhathesaysmakessomesense.Itjustdoesn’tmakesense—whydidhedoathinglikethat?makesenseof…:理解,弄懂Icanmakesenseofwhathedid.sense其他短语和意义:commonsense:常识;humorsense;loseone’sse
6、nses;inasenseThereisnosenseindoing….:做……没有意义。5.Storespromiseusdiscountsandtellusthattheyhavethe“biggestbargains”and“thelowestprices”.商家给我们承诺打折,告诉我们说他们给我们“最优惠价格”或“最低价位”。discount:折扣;减价(可数或不可数名词)Wegivea10%discountforcash.You’llbegiven5%discountifyoubuythreedozenoftheseshoes.短语:atadiscount:打
7、折扣,低于正常价格Allthegoodsintheshopareatadiscount.discount作为及物动词表示:对……不相信;贬低;打折扣YoucandiscountwhatJohnsaid,He’sadreadfulliar.Honestywasatasaddiscountinthosedays.6.…toprepareameetingbetweenconcernedreadersandtheeditorinchargeofthenewspaper’sadvertisementsection.准备一次相关的读者和负责报纸广告版
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