地铁5号线塘朗综合体项目策划招商运营框架报告

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1、深圳市天健商业物业运营有限公司地铁5号线塘朗综合体项目策划·招商·运营框架报告深圳市天健商业物业运营有限公司2012年4月深圳市天健商业物业运营有限公司目录第一篇：策划篇一、项目概况······················································································2二、区域商业发展现状··············································································4三、商业定位···············

2、·······································································8深圳市天健商业物业运营有限公司四、商业规划建议··················································································11第二篇：招商篇一、基本策略······················································································16二、基本目标··

3、····················································································17三、商家的引进···················································································18深圳市天健商业物业运营有限公司四、商家进驻要求和原则···········································································19五、招商管理控

4、制·················································································20六、铺位控制······················································································21七、步骤及流程····················································································22八、工作流程深圳市天健商业物业运营

5、有限公司·····················································································28九、保障及资源···················································································29第三篇：运营篇一、租金及递增率··················································································32二、免租期·

6、······················································································34三、价格制定·················································深圳市天健商业物业运营有限公司····································35四、经营方式····················································································36

7、五、盈利模型····················································································37六、管理理念····················································································40深圳市天健商业物业运营有限公司策划篇——三军未动粮草先行42深圳市天健商业物业运营有限公司一、项目概况1、项目区位：项目位于地铁5号线塘朗车辆段东北角，位于塘朗山北侧，留仙大道