2017-2018学年高中英语 unit 3 understanding each other课时跟踪练（一）牛津译林版选修6

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1、课时跟踪练(一)Welcometotheunit&Reading—PrereadingⅠ.阅读理解ACultureisoneofthemostchallengingelementsoftheinternationalmarketplace.Thissystemoflearnedbehaviorpatternscharacteristicofthemembersofagivensocietyisconstantlyshapedbyasetofdynamicvariables：language,religion,valuesandattitudes,man

2、nersandcustoms,aesthetics,technology,education,andsocialinstitutions.Tocopewiththissystem,aninternationalmanagerneedsbothfactualandinterpretiveknowledgeofculture.Tosomeextent,thefactualknowledgecanbelearned;itsinterpretationcomesonlythroughexperience.Themostcomplicatedproblemsin

3、dealingwiththeculturalenvironmentlieinthefactthatonecannotlearnculture—onehastoliveit.Twoschoolsofthoughtexistinthebusinessworldonhowtodealwithculturaldiversity.Oneisthatbusinessisbusinesstheworldaround,followingthemodelofPepsiandMcDonald's.Insomecases,globalizationisafactoflife

4、;however,culturaldifferencesarestillfarfromconverging(会合)．Theotherschoolproposesthatcompaniesmustadaptbusinessapproachestoindividualcultures.Settinguppoliciesandproceduresineachcountryhasbeencomparedtoanorgantransplant;thecriticalquestioncentersaroundacceptanceorrejection.Themaj

5、orchallengetotheinternationalmanageristomakesurethatrejectionisnotaresultofculturalmyopia(近视)orevenblindness.Fortuneexaminedtheinternationalperformanceofadozenlargecompaniesthatearn20percentormoreoftheirrevenueoverseas.Theinternationallysuccessfulcompaniesallshareanimportantqual

6、ity：patience.Theyhavenotrushedintosituationsbutratherbuilttheiroperationscarefullybyfollowingthemostbasicbusinessprinciples.Theseprinciplesaretoknowyouradversary(对手),knowyouraudience,andknowyourcustomer.语篇解读：本文主要讲述文化背景对商业运作的影响。文中列举了商界中存在的对待文化多样性的两种观点。1．Accordingtothepassage,whic

7、hofthefollowingisTRUE?A．Viewsdifferonhowtotreatcultureinbusinessworld.B．Allinternationalmanagerscanlearnculture.C．Businessdiversityisnotnecessary.D．Mostpeopledonotknowforeignculturewell.解析：选A　推理判断题。由第二段中的“Twoschoolsofthoughtexistinthebusinessworldonhowtodealwithculturaldiversity

8、.”可知，应该怎样对待不同的文化，商业界存在着不同的看法。2．Accordingtotheau