跨界区域品牌共享型旅游地整合研究——以“福建土楼”为例

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1、AbstractInrecentyears,althoughdomesticandforeignacademiccommunitiesfocustheir^了‘t●’cstudyoncooperativedevelopmentofTrans-regionaltoursim，especiallyforresearchoninter-adminstrativeregiontoursim,yetmainlyemphasizesthesignificance，question，principleandpolicyoftourismresourcesintegrationoft

2、ransnationalortrans-provincial．boundaryfrommacroscopiclevel．However，underthesituationofsharinggeographicalbrand，littleresearchhasbeendoneontheissueofinterjurisdictionalconflictandmechanismbetweenkeystakeholdersfrommicrocosmiclevel．Therefore，BasedonStakeholderTheory,SymbiosisTheory,GameT

3、heoryandTheoryofTransborderGovernanceandSOon，thispapertriestoanalyzeBrand-sharingtourismdestinationofCross-borderRegionsinchinabymeansoftheory,fundamentalresearchandcasestudy．Thecorepurposeistocarryoutconcept，characteristics,typesandIntegrationmodel，integrationeffects‘，drivingmechanismo

4、fBrand-sharingtourismdestinationin^、Cross-borderRegions，AndfinallyexploreInterjurisdictionalconflicts,attritions,jcompetitionsandcooperationsofkeystakeholdersinWorldCulturalHeritagetourismdestinationofFujianT、dou．Accordingtotheresearches，followingconclusionscanbedrawn：Firstly,symbiosisa

5、ndconflict-gameofkeystakeholderscoexistinBrand·sharingtourismdestinationofCross-borderRegionsIsymbiosisistheinternalmeeha／lismofconflict-game,andconflict-gameinturnisthesurfacerepresentationofthesymbiosisevolution．Secondly,thepaperpreliminarilyanalyzesthethree-dimensionalevolvementof“Fu

6、jianTulou'’worldCulturalHeritagetourismdestination：Temporal，Spatialandrelationfeatures．Thirdly,thesymbioticandconflictpatternoftrans-countykeystakeholdersshowshorizontaldimensionsoftheconflictinthebrandsymbiontandvorticaldimensionoftheconflictintheinterestsofsymbiontin‘'FujianTulou'’wor

7、ldCulturalHeritagetourismdestination．Anditshorizontaldimensionsoftheconflictismainlyduetolocalinterest-oriented，administrativedivision，townshipgovernmentunderpressurizedsystemandlackofinstitutionalcoordinationmeclmnismacrossadministrativeboundariesandSOon，itsverticaldimensionof