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1、AbstractAbstractThispaperbrieflydescribesthebasicexportsituationofcoffeeindustryinLaos.Throughtheanalyzingofthedomesticandinternationalenvironment,thispaperpointsoutmanyfavorablefactorsintheLaocoffeeindustry,suchastherichresources,thesupportofgovernment,thehugeinternationalmarketdema
2、ndandcapacity.Butthecoffeeoutletisalsofacedwithsomeproblems,forexample:coffeeproductionqualityproblems,coffeeexportproductstructureunreasonable,thecoffeemarketingexperience,whichhashinderedtheprocessofinternationalizationofthecoffee.Then,thepaperdiscussesthecoffeeinternationalization
3、strategytoresolvethecoffeeexporttradeproblems.Thecoffeeproductionmodernizationandstandardization,thestructureofexportproducts，themarketingchannels,strengthenthecoffeefieldsofinternationalexchangeandcooperation.Throughtheworld,Laosshouldstrengthenthecoffeeinthetechnicaltransformationo
4、fenterprises,improvethecoffeequalitystandardsystemandqualitycontrolsystem,correctunderstanding,evaluateandselectthemarketingchannels,sothatLaoscanspeeduptheinternationalizationofthecoffeecultureconcept.Themainpurposeofthispaperistomakethecoffeeindustrythasabetterpositionintheinternat
5、ionalmarket.Therefore,thisarticleanalysisthecurrentsituationofLaocoffeeexporttradetoacceleratetheinternationalizationstrategyofLaoscoffee.Laoscoffeeindustryshouldnotblindlyexpandingplantingarea,butaccordingtothemarketchangestodeveloprelevantstrategies，suchasimprovecoffeequality,thepr
6、oductionofproductswithhighaddedvalue;theproductionofhighqualitycoffee,suchasorganiccoffee，specialtycoffee;improvetheprocessingtechnologyequipment,takeinternationalstandardsandnationalstandardsofproductquality.Accordingtotheabovemeasures,Laoswillbeanimportantcoffeeexportingcountry.Key
7、words:exportcompetitiveness,Laos,coffeeII目录目录觀IABSTRACTIIm-n雜1l.i研究目的与意义11.2基本思路21.3研究方法51.4研究重点与难点6第二章理论背景与文献综述72.1理论背景72.1.1出口竞争力内涵72.1.2竞争力理论基础72.1.2.1绝对比较优势、相对比较优势与要素禀赋优势82.1.2.2规模经济、技术差距与战略性贸易政策92.1.2.3内生比较优势92.1.2.4竞争优势102.1.3竞争力影响因素122.1.4竞争力评价方法132.1.4.1国际市场占有率132.1.4.2显性比较优势
8、法142.1.4.3贸易
