天津建材集团发展战略分析

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1、-目录第一章绪论...............................................................................................................11.1分析背景及意义...........................................................................................11.2分析目的及内容...........................................

2、................................................31.3分析方法及分析思路...................................................................................4第二章相关理论及文献综述...................................................................................62.1战略管理的概念与内涵.....................

3、..........................................................62.2战略的本质...................................................................................................72.3国内外分析现状...........................................................................................8第三章外部环

4、境分析.............................................................................................113.1关键外部因素分析.....................................................................................113.2外部因素评价矩阵分析..................................................................

5、...........30第四章内部环境分析.............................................................................................364.1天津建材集团基本情况概述.....................................................................364.2天津建材集团内部情况分析.........................................................

6、............364.3内部关键因素评价矩阵分析.....................................................................49第五章天津建材集团战略选择与实施.................................................................535.1确立天津建材集团目标及愿景.................................................................535.2天津建材集团

7、SWOT分析.......................................................................545.3天津建材集团战略选择与实施要点.........................................................565.4天津建材集团战略实施保障.....................................................................61第六章结论与展望.........................

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