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1、-哈尔滨工业大学高级管理人员工商管理硕士学位论文AbstractSwinecompanywasfoundedin1996,throughaseriesofindustrialupgrading,strategicupgradesmeasures,aftermorethantenyearsgrowth,itsmainbusinessofgrainbrewingtraditionalliquorbrandsL,Hhavelargesales.July2007,focusedonlong-termindustrytrendsandbusinessdevelopme
2、nt,SwinecompanymergeredbrandW,whichisonetypeofhealthwinebrand,toincreasethecompanyproductrangeandexpandmarketshare.ButWbrandisquitedifferentfromtheoriginalbrandsLandHinproducttype,technology,productpositioningandmarketingideas.Thus,itisofgreatsignificancetopromotethelong-termdevelo
3、pmentofSwinecompany,todevelopsustainedandstableonthebasisofeverybrandexistingresourcesthroughintegratingtechnologyandmarketresourseswithsomeorganizationandmanagementsupportmeasures.ThispapermainlystudiesresourceintegrationaftermergersandacquisitionsinSwinecompany.Firstly,globalmerg
4、ersandacquisitionsactivitiesinthecurrentsituationandexistingproblems,thedevelopmentoftheliquorindustryhavebeendemonstratedandaliteraturereviewhasbeenconductedontheconcept,types,motivatin,integrationofmergersandacquisitionstheories.Also,itpointsouttheimportanceofintegrationaftermerg
5、ersandacquisitionsinSwinecompany.Secondly,itbrieflyintroducesSwinecompanybasicinformationbeforemergersandacquisition,includingbusinessdevelopment,productbasicinformation,organizationalstructure,etc.,Byanalyzinginternalandexternalmergersandacquisitionsmotivation,theintegrationproble
6、msaftermergersacquisitionsandhavebeenpointedout.Inchapter3,resourcesintegrationframeworkhasbeenconstructed,technologyresourcesintegrationincludeswinerawmaterialsandequipment,processandtechniquespersonnelresources;marketresourcesintegrationincludesbrandconcept,productportfolio,brand
7、marketingstaffing,saleschannelsandmarketingoperation.Finally,theresourceintegrationsupportmeasuresinSwinecompanyareproposedfromwinefactorybuilding,organizationalsystem,andorganizationalculture.------Keywords:mergersandacquisitions,resourceintegration,supportmeasures-II-------哈尔滨工业大
8、学高级管理人员工商管理硕士学位论文目录摘要.....
