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1、-华中科技大学硕士学位论文AbstractWiththeappearanceofnewmedia-suchasthenetwork,mobilephoneetal,thetraditionalnewspaperwasunderalotofpressure.Inthebackgroundofallmediaeraandthereformofdomesticculturalsystem,thenewspaperindustryreformhasbecomeinevitabledevelopmenttrend.Intheinactive
2、environmentofprivateeconomy,thecompetitionbetweenmetropolisdailywasveryfierce.Thecompetitionoccursintheseareasofnewsresourcescompetition,advertisingresources,andhumanresources.Asthefirstofnewspaperbymeansofaprivate,itsoccurrenceanddevelopmentnotonlyembodiesthetoleranc
3、eofthereformoftheculturalsystem,anditalsomeanstheharshnessofmarketcompetitioninmanylivecases.Intherealbusinessdevelopmentprocess,thenewspapers’advantagehasnotbeenfullyreflected,evenifithasthemostflexiblesystem.Onthecontrary,itbecomeshortplateinthedevelopment.Basedonth
4、isbackground,thispaperespeciallytakesthestrategictransitionofXinnewspaperastheresearchobject.Thispaperanalysesthe10yearsexperiencestrategyexamplesinXinnewspaper,combiningwiththenewenvironmentforXinnewspaper,andgivesomepracticalsignificanceandoperationaldevelopmentstra
5、tegy.Firstofall,thepaperintroducestheresearchbackground,thepurposeandsignificanceofresearch.Thenthispaperdiscussestheresearchmethodandtechnicalrouteandthestrategicmanagementtheory.Secondly,theexternalenvironmentofXinnewspaperisanalyzedbythestrategyanalysistoolsPEST,an
6、dthenresource-basedmethodsandanalysisofcorecompetitiveadvantageswereusedtorecognizetheinternalenvironmentofXinnewspaper.Accordingtotheresultoftheanalysis,thearticlesumsuptheadvantagesanddisadvantages,andthechallengesandopportunitiesusingtheSWOTmethod.Atlast,thispaperg
7、ivethestrategicobjectives，thestrategicprinciple,andthefunctionalstrategyfororganization,marketingandhumanresources.Inaword,thestrategymanagementtheoryisappliedinthedevelopmentofXinnewspaperforthetransformationinpracticeastogivethefeasibledevelopmentstrategyunderthegui
8、danceoftheconceptofgreenculture.TheXinnewspaperwillachievetheII------华中科技大学硕士学位论文strategictargetofinteractionbetweennewspape
