xbbn公司产品竞争战略分析

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1、AbstractTitle:R6searohonProductComPatitionStrategyforXBBNComPanyMajor:MasterofBusinessAdministrationStudent:LuoChengwu5.gnature:益如竺SuPervisor:LiuShuqingAbstFaCtBasedonstrategymanagementtheoriesdomesticandabroad，eombiningtheoPPortunitiesandthreadsthatXBBNeomPany15fae

2、edwith，thisPaperfurtherresearehesXBBN，5eomPetitionstrategyandstrivestoseekthebestcomPetitionstrategyforXBBNProduet.Firstly，usingPESTanalysismethodandFive一ForeemodelofBaud，itanalyzesandevaluatestheoutsidemaeroenvironmentthatXBBNProduetarmouredfaeeeonveyorliesin，andbe

3、lievesthatXBBNProduetfaeetheoPPortunitiesofnationalindustrialPolieysuPPort，eontinuouslyinereasedeeonomiealenvironmentdemandforeoalminingmaehinery，advantagesfactorsonsoeietyseeurityandcultureenvironmentasPects，thedeveloPingoPPortunitiesofhighbulwarkforPotententrantan

4、dweakabilityforusertodiseussPriee，atsametimeXBBN15faeedwiththefiereeeomPetitionwitheurrenteomPetitorsandthethreatofweakbarginingabilitywithitssuPPliers:Seeondly，aeeordingtokeysuceessfaetortheoryandfeatures，aPPlyingKSFsdeeidingmethod，itdrawsaeonelusionthatthekeysueee

5、ssfaetorsforannouredfaeeeonveyorsseriesProduetmarketarebrandeonstruetionability，sealeeeonomieability，saleneteonstructionabilit苏servieeability，ProduetresearehanddeveloPingability:Thirdly，usingkeyeomPetitionabilitytheory，IFEandeombiningthekeysueeessfaetorsandmainsueee

6、ssfaetorsthathasbeendetermined，itanalyzestheinsideenvironmentofXBBNProduetanddrawsaeonelusionthatXBBNannouredfaeeeonveyorserieshastheadvantagesofscaleeeonomielevel，brandeonstruetionability，saleneteonstruetion，andthedisadvantagesofinvestandfinaneingability，management

7、innovationabilityandstrueturetransformability，theeooPeratingabilitywithsuPPliers，humanresourcemanagementabilityandproduetresearehanddeveloPingability:Then，throughSWOTanalysismodelofXBBN，thisPaPerProbesintofeasiblesehemeofbesteomPetitionstrategythatXBBNProduetshoulda

8、doPtanddeterminesthattherelativebeststrategysehemethatXBBNshouldadoPt15theProduetdeveloPingstrategyOEM.Atlasr，inordertoensureeffieientimPl