How to increase Uni-President instant noodles’ market share in Shanghai among people from 15 to 25

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1、上海金融学院毕业论文ShanghaiFinanceUniversityNielsBrockCopenhagenBusinessCollegeFinalProjectWork论文题目：如何提高统一方便面在上海15至25岁群体中的市场份额？ProjectTitle：HowtoincreaseUni-Presidentinstantnoodles’marketshareinShanghaiamongpeoplefrom15to25?专业/Major：市场营销/Marketing姓名/Name：/WangYunJia学号/StudentNo.：20101

2、77106指导老师/GuidanceTeacher：/HuangHai丹麦主考/DanishExaminer：公司/Company：统一企业公司/Uni-PresidentEnterprisesCorp字数/NumberofKeystrokes：2013.03.26CatalogPARTIIntroductiontotheProblemandProblemstatement...............................................41.1Introduction.........................

3、.................................................................................................41.1.1IntroductionofBOC..................................................................................................41.2.2Introductionofthedebit-credit-in-onecardinBOC.......

4、..........................................41.2Problemformulation.............................................................................................................61.2.1Issues...........................................................................................

5、..............................61.2.2Interpretationoftheproblemformulation.................................................................8PARTIIMethodology........................................................................................................8PARTIIIAnalysis

6、............................................................................................................83.1Marketingstrategyproblem(1):intheviewofproducts.....................................................93.1.14Pstheoryusinginproducts..................................

7、....................................................93.1.2Thefuturemarketingoftheproduct........................................................................113.2Marketingstrategyproblem(2):intheviewofconsumers................................................113.2.14Cstheor

8、yusinginconsumers...................................................