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1、乡村旅游精准扶贫的运作体系和推进策略研究周义龙（海口经济学院旅游与民航管理学院，海南海口基金项目：海南省哲学社会科学规划课题(编号：HNSK(JD)13-06)；海口经济学院2015年度校级科研项目(编号:hjkz15-05)；作者简介：周义龙（1973—），男，江西临川人，海口经济学院旅游与民航管理学院教授、旅游研究中心副主任，研究方向：休闲农业与乡村旅游；医疗旅游。571127）摘要：乡村旅游精准扶贫已经成为我国新时期扶贫攻坚的创新路径和重要举措。乡村旅游精准扶贫运行体系是一个包括旅游精准扶贫鉴别、旅游精准扶贫帮扶、
2、旅游精准扶贫监管和旅游精准扶贫环境在内的有机统一整体和动态发展系统。乡村旅游精准扶贫应该紧密结合当前精准扶贫和发展全域旅游的新要求和新趋势，制定相应的行动方案和计划，采取一些科学合理的措施，将“精准扶贫”与“全域旅游”相结合，依托乡村旅游发展，因地制宜，精准施策，创新旅游扶贫模式，形成“旅游+扶贫”的全新格局，走出一条卓有成效的乡村旅游发展促进精准扶贫的新路子。因此，需要采取科学规划布局、加强扶持监管、创新体制机制、开发特色产品、注重宣传营销、强化智力支撑、保护生态环境等推进策略。关键词：乡村旅游；精准扶贫；运作体系；推
3、进策略中图分类号：F590文献标识码：A文章编号：2017（02）-TheStudyontheoperationsystemandpromotionstrategyofruraltourismprecisionpovertyalleviationZHOUYi-long(DepartmentofTourismandCivilAviationAdministration,HaikouCollegeofEconomics,Haikou,Hainan571127)Abstract:Ruraltourismhasbecomeani
4、nnovationpathandanimportantmeasureforpovertyalleviationinthenewera.Ruraltourismpovertyalleviationpreciseoperationsystemisapreciseidentification,tourismincludingtourismpovertyalleviationprecisepovertyassistance,tourismandtourismpovertyalleviationaccurateprecisepov
5、ertyregulatoryenvironment,organicunityanddynamicdevelopmentsystem.Ruraltourismprecisepovertyshouldbecloselyintegratedwiththenewrequirementsofthecurrentpovertyalleviationandtheprecisedevelopmentoftheglobaltourismandnewtrends,formulatethecorrespondingactionplanandp
6、lan,takescientificandreasonablemeasures,the"precisepoverty"and"globaltravel"combination,relyingonthedevelopmentofruraltourism,accordingtolocalconditions,precisemeasuresandpoliciesforpovertyalleviationmodeinnovationoftourismtheformationof"newpattern,tourismandpove
7、rtyalleviation",outofaveryfruitfulnewwayofruraltourismdevelopmenttopromoteaccuratepovertyalleviation.Therefore,itisnecessarytoadoptscientificplanningandlayout,strengthensupportandsupervision,innovateinstitutionalmechanisms,developcharacteristicproducts,payattenti
8、ontopropagandaandmarketing,strengthenintelligencesupportandpreservetheecologicalenvironmentandsoon.Keywords:Ruraltourism;precisepovertyalleviation;operationsys
