LG集团投资房地产的竞争战略分析

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1、-哈尔滨工业大学管理学硕士学位论文目录摘要............................................................IAbstract........................................................II第1章绪论......................................................71.1问题提出的背景.....................................

2、......................................................71.2国内外分析现状...........................................................................................81.2.1企业多元化经营分析综述.....................................................................81.2.2房地产行业的竞

3、争战略分析综述.......................................................121.2.3企业竞争战略理论...............................................................................181.3分析的目的与意义......................................................................................

4、181.4本文分析内容及结构..................................................................................19第2章跨行业投资房地产的理论分析...............................212.1企业跨行业经营理论分析..........................................................................212.1.1跨行业经营的动机与条件..

5、.................................................................212.1.2跨行业经营的分类...............................................................................212.1.3企业能力相关性和进入行业选择.......................................................222.1.4影响跨行业投资成功实施的因

6、素.......................................................222.1.5企业内部的协同分析...........................................................................242.2房地产投资理论分析..................................................................................252.2.1房地产投资

7、的影响因素分析...............................................................252.2.2房地产投资的开发经营过程分析.......................................................282.2.3房地产投资主要目标的分析...............................................................292.2.4房地产投资的风险与防范.........

8、..........................................................292.3竞争战略理论分析......................................................................................332.3.1竞争战略的定义及分类.........................................