房地产企业多元化战略分析

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1、-房地产企业多元化战略分析插图索引图1.1分析框架·································································································5 图5.2净资产收益率与多元化类型的关系······················································43 图5.3每股收益与多元化类型的关系·····························································43 图5.4流动比率与多元

2、化类型的关系·····························································44 图5.5流动比率与多元化类型的关系·····························································44 图5.6资产负债率与净资产收益率的关系······················································48 图5.8企业规模与多元化程度的关系················································

3、·············49 图5.9企业净资产与业务数量的关系·····························································49---IV---硕士学位论文附表索引表3.12003年7-12月北京市各区县新建商品房买卖平均价格······················13 表4.1上市房地产企业地区分布表··································································30 表4.2房地产企业多元化行业选择·····················

4、············································35 表4.3房地产企业进入新行业的方式·····························································37 表5.1业务数量与各经济指标的回归分析······················································42 表5.2多元化程度与各经济指标的回归分析··················································45 表5.3非相关多元化程度与各经

5、济指标的回归分析·······································46 表5.4相关多元化程度与各经济指标的回归分析··········································46 表5.6企业规模与盈利能力的回归分析·························································47 表5.7资产负债率与盈利能力指标的回归分析··············································47 表B1上市房地产企业区域分布·············

6、························································61 表B2上市房地产企业多元化经营范围··························································63---V---硕士学位论文第1章绪论1.1选题背景和分析意义1.1.1选题背景房地产业是国民经济的重要组成部分，对一个国家的经济发展与增长有着不 可忽视的作用，它不仅可以促进一个国家的经济发展，也会牵制一个国家经济的 发展。一方面，房地产业具有很强的关联性，它的发展能够带动其他相关产业的 发展，起到促进国民经济

7、发展的作用，另一方面，如果房地产业发展失去平衡， 就会牵制国民经济的发展。经过这几年的发展，房地产业已经成为了我国国民经济的支柱性产业，根据中国统计公报显示，2004年我国房地产投资在国民生产总 值中占9.6%，而且带动其他相关产业的固定资产投资已经超过了国民生产总值的 50%，说明房地产行业在我国国民经济中占据着非常重要的作用。在胡润排行榜和福布斯排行榜上，地产界的富人数量超过了任何一个行业，因此房地产行业被认为是一个暴力行业。中原地产华北区董事总经理李文杰还指出在实行“招拍挂”以 前，房