ups市场营销策略对中国快递企业的启示-国际商务专业毕业论文

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1、AbstractSinceChinajoinedtheWTO，、)l，imtherapiddevelopmentofeconomyandtherapidgrowthofexport-orientedeconomy,circulationande-commercearebecomingincreasinglyactiveandprosperous，thedemandforexpressdeliverymarkethasbecomeincreasinglystrong．BythegreatbusinessopportunitiesinCh

2、inaexpressmarketattract,fourmajorinternationalexpressgiantUPS，FederalExpress，DHL，TNThastoentertheChinesemarket．Atthesametime，China’Slocalcouriercompaniesalsoappearedblowoutgrowth，witllfourthroughoneuptotheprivatecouriercompaniescameintobeing，becominganimportantpartofChi

3、na’Sexpressdeliverymarket．Butbehindtherapiddevelopmentofexpressindustrychaosexpressmarketdragonsandfishesjumbledtogether,therearemanyproblems．Suchasfrequentnewspaperscourierbarbaricsorting，roughhandling，thearrivalofthegoodsatthetimecannotguarantee，transitcargodamageandb

4、reakagecannotbecorrespondingcompensationorcompensationcumbersomeproceduresandotherphenomenaemergeinallendlessstream。2016315partyofCCTVexposureofthefastdelivery,STOexpress，thedailyexpress，nearlytenlogisticscompany,inknowingthatnopackagetohelpairbagcompanyusingairbrushsin

5、glewayimprovethecredibilityoftheuserbehavior,seriouslydisruptingthemarketorder．Thereisstillabiggapbetweentheservicelevelofexpressenterpriseandthedevelopmentofelectroniccommerceandthedemandofconsumers．Itisbasedonthisbackground,thispapertakestheinternationalexpressgiantUP

6、Scompanyasanexample．in-depthanalysisofUPSmarketingstrategy,thesecretoftheSuccessofthecouriergiantanatomy．UPSExpress(ParcelServiceUnited)，thepredecessoroftheUnitedStatescouriercompany,wasfoundedin1907inSeattle，thecompany'sinitialbusinessismainlyforthecustomertorunerrands

7、，deliveryofluggageandotheritems．Today,UPShasbeendevelopedasamultinationalcompany,scopeofbusinessthroughouttheworldmorethan220countriesand2015salesof$488billion，itstrademarkisoneoftheworld’Smostfamousandadmiredthetrademark．Throughanalysisofitsmarketingstrategy,andhopetob

8、eabletoChinaisintheinitialstageofthedomesticexpressdeliveryenterprisessomereference，inthefiercemarketcompetiti