3、。本论文为江洲大酒店在江津区的发展具有一定的参考意义与价值。关键词:江洲江津星级酒店商务型市场份额策划Abstract: jiangjin district of Chongqing Jiangzhou hotel is ahotel in jiangjindistrict has a very high reputation, Simianmountain, with the development of jiangjin's popularity rising,moreand more people cameto jiangji
4、n21district, tourism. Withthe upgrading of business traffic, competition is becomingmoreintense, the Shu Garden Hotel Goa-led alargenumberof star-rated hotels to carveup the market. Inorderto gain marketshare in order to get more interest, in Jiangzhou hotel ownershadt
5、o thinkabout the important issues.First investigated Jiangzhou hotel in jiangjin districtcompetitors, consumers,aswellas theirown situation, andstriveto do a comprehensive analysis aswellas in theinternal and external investigations. Then, based oninvestigations made a
6、 suitable Jiangzhou hotel marketing planbook. Presented for the Jiang-Hotel development in jiangjindistrict has some significance and value.Keywords: Jiang-JiangJin-star hotel market share businessplanning第一章市场调查与分析前言21目前全国范围内酒店竞争激烈,作为江津3星级江洲大酒店也同样面临着这样的问题,为了江洲大酒店能够更好的