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时间:2018-12-05
《课程名称国际商务英语(双语)》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、课程名称:国际商务英语(双语)课程编码:7042101课程学分:2学分课程学时:32学时适用专业:经济与金融、国际经济与贸易《国际商务英语(双语)》(InternationalBusinessEnglish)教学大纲一、课程性质与任务《国际商务英语(双语)》是经济与金融、国际经济与贸易专业本科生的专业选修课,也是一门重要的专业技能深化课程。课程通过活动教学,模拟实际商务环境,介绍国际贸易与国际商务领域中的一些基本概念和知识,其重点在于通过本课程的学习促进学生对英文专业术语的掌握,并在运用商务专业英语进行沟通交流方面有所提高
2、。同时,也为考取剑桥商务英语(BECVantage)证书作准备。BusinessEnglishisabasiccourseforcollegestudentsmajoringininternationaleconomicsandtrade.Thislessonprovidesbasicconceptandknowledgeofinternationalbusiness.ThemainpurposeistoencouragestudentstolearnnecessaryEnglishtermsandimprovetheir
3、abilitytocommunicatewithothersinEnglish.二、教学基本内容及基本要求 Module11、教学基本内容1.1Waysofworking1.2Makingcontacts1.3Gettingthrough1.4Speakingskills:partone2、教学基本要求了解:Theprincipleofworkingandmeetingpeopleunderdifferentcircumstances.理解:Theappropriatetopicsofbusinesstalkandsoci
4、altalk.掌握:Words,phrasesandsentencestructuresusedinmakingcontacts;Communicatewithpeoplethroughtelephoneindifferentbusinesssituations.Module21、教学基本内容2.1Companybenefit2.2Presentingyourcompany2.3Management2.4Readingskills:partfive2.5Writingskills:partone2、教学基本要求了解:The
5、principlesofcompanyorganizationandbenefit.理解:Howtoaskquestionsaboutjob.掌握:Words,phrasesandsentencestructuresusedindescribingcompanyhistory;discusswithyourworkmatesabouttheworkingenvironment,companydevelopmentandworkarrangement.Module31、教学基本内容3.1Startingabusiness3.
6、2Leavingandtakingmessages3.3BusinessLaw3.4Listeningskills:partone3.5Speakingskills:parttwo2、教学基本要求了解:Thetypesofbusinessandlegalterms.理解:Howtostartabusinessandobeythelegalconstraints.掌握:Words,phrasesandsentencestructuresusedinleavingandtakingmessagesonthephone,deal
7、ingwithlegalproblemsinbusiness.Module41、教学基本内容4.1Advertising4.2Branding4.3Delegating4.4Readingskills:partfour4.5Presentingyourownproduct/service2、教学基本要求了解:Theprinciplesofmakingadvertisementandbranding.理解:Differentmeansofadvertisement,skillsofbranding.掌握:Words,phra
8、sesandsentencestructuresusedindesigningandpresentingamarketingplanforyourownproductsandservices.Module51、教学基本内容5.1Theworkplace5.2Participatinginameeting
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