德国慕尼黑联邦国防大学荷兰莱顿大学cetim董事长

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1、德国慕尼黑联邦国防大学、荷兰莱顿大学CeTIM董事长Prof.Dr.BernhardKatzyholdsaPhDinindustrialmanagementfromtheUniversityofTechnology(RWTH)AacheninGermanyandasecondPhD(habilitation)ingeneralmanagementfromUniversityofSt.Gallen,Switzerland.HeislecturingMBAandExecutiveMBAcoursesatleadingEuropeanbusinessschools,e.g.St.Gal

2、lenUniversity,RotterdamSchoolofManagement,EuropeanBusinessSchoolandESADEBarcelona.HeisprofessorattheUniversityBWMunichandattheUniversityofLeiden.HeisthefounderofCeTIM–CenterforTechnologyandInnovationManagement,whichislocatedatUniversityBwMunichandLeidenUniversitySchoolofManagement.Hisresearch

3、interestisaboutentrepreneurialmanagementoffastgrowinghigh-techfirmsandtheemergingindustrialstructuresfortheinformationage.RoadmappingMobileandDigital(Broadcasting)ConvergenceR&D2015移动与数字融合成长曲线2015Prof.Dr.BernhardR.Katzy,CeTIMXiaofengMa,CeTIMCeTIM.orgPresentationOutlineROADiBROMintroductionSc

4、enarioofFutureMediaIndustryStructuretheROADiBROMworkshopsROADiBROMisajointEuropean–Chinastrategicroadmapabout“Mobileanddigitalbroadcastingconvergence”Theobjectiveisto:developastrategicroadmapforR&Dprioritiesuntil2015inEuropeandChina.IntendedOutcome:JointEuropeandChinaThink-tankondigitalconve

5、rgence(NEMInternationalCooperation)FundedbyEuropeanCommission(IST-045437:ROADIBROM–SSA)BackgroundofRoadibromAbalancedEU-ChinaProjectConsortiumWhydigitalconvergence?Mediaconvergence–Video–Voice–DataDeviceconvergence:–Computer–TV–MobilePhoneTechnologyPush:Business&SocietalImpact:ChangesofIndivi

6、duallivingEmergingbusinessmodelsImpactonsocietyInvestigating:Whatwilltheconvergedworldlookslike?Whatarethecriticalchoicesweconfrontwith?Howtotaketheopportunitiesofthenewemergingindustry?Chinahasbeenincreasingitsroleinthehightechindustries,e.g.3G,WirelessCommunication,andMobiledigitalbroadcast

7、ingetc.ChinadoesnothaveanationalstandardforMobiledigitalbroadcastingChinaverifiedasabigmarketforthemobilephone(480Millionusers2006)ThemetropoliancitiesinChina(e.g.Shanghai,Beijing)areideallocationforthedeploymentofmobilemultimediaservices.Why