旅行佳商旅网创业管理分析

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1、AbstractKeywords:BusinessNetwork;onlinetravel;Businessmanagement;developmentstrategy;SWOTanalysis;IV目录目录第1章绪论.................................................................................................................11.1研究背景及意义..............................................

2、...............................................11.2国内外相关研究文献综述..............................................................................31.2.1核心竞争力研究...................................................................................31.2.2创业管理研究...............................

3、.........................................................51.3研究内容与方法..............................................................................................8第2章创业管理相关基本理论...............................................................................112.1企业核心竞争力............

4、................................................................................112.2创业管理相关理论.......................................................................................12第3章旅行佳商旅网创业过程及现状.................................................................143.1创业背景及选择....

5、.......................................................................................143.2创业过程.......................................................................................................153.3管理现状及面临问题..................................................................

6、.................17第4章旅行佳商旅网管理环境分析.....................................................................194.1基于PEST宏观环境分析............................................................................19 4.1.1政治环境.......................................................................

7、.......................20 4.1.2经济环境..............................................................................................21 4.1.3社会环境..............................................................................................21 4.1.4技术环境................................

8、...............................................