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1、~上海交通大学EMBA学位论文商电铝业集团公司发展战略规划thedevelopmentofmeltingaluminumprojectsandindustry-relatedprojects.Using
SWOTmatrix,wedeterminethemeltingaluminumunitdevelopingstrategy.Finally,
wecometothestrategicobjectiveforShangdianCorporation:ShangdianCooperation
isdeterminedtobecomeoneoftopente
2、rprisesinChinameltingaluminumindustry
throughthreesteps:focusonandstrengthenaluminum-meltingunit,investin
recycling-aluminumunit,andcontinuetoreinforceecologicalindustrygarden.The
corecompetitiveadvantagewilllieinlowcost.Intheforthchapter,wegotodetailsaboutfunctionstrategiesinpro
3、duction
operation,technologyupdating,financing,marketing,andhumanresource.According
totheruleofscaleofeconomy,wecomparehistorydatafromfactoriesofdifferent
scalesandgetthebestscalefortheenterprise.Basedonthisquantitiesanalysis,we
plantoexpandShangdianCorporationlargersoastoexplore
4、loweraverageproduct
cost.Underthetheoryofecologicalindustrygardenandmaterialcirculation,we
continuetoenhancetheindustrychainandparticularlyestablishrecyclingaluminum
businessunit.Tocarryoutlowcoststrategy,technologyupdatingisnecessaryandwe
willestablishacostcontrolsystembasedonsu
5、pplychainmanagement.The
enterprisewillbere-organizedtoimproveitspersistentdevelopingabilityandanti-
riskability.Finally,weshouldsetupaperformanceassesssystemtoinspire
employees’passionanddevotiontothesenewchanges.AndelectronicHRexpert
softwarewillsoonbeincorporatedtosupportdecisi
6、onmaking.Thelastchaptergivessuggestionabouthowtocontrolandassessastrategy
whileimplementingstrategy.First,weshouldsetupaleadergrouptodirectthere-
constructingprocess.Next,thestrategywllbedecomposedtodifferentfunction
objectiveandincorporatedintoeachdepartment’sannualplanandeachem
7、ployee’s
performanceassesssysteminordertoassurethestrategy’seffectiveimplementing.KEYWORDS:strategyprogram，industrialanalyze，producingstrategy，financingstrategy,marketingstrategy~~~V~~~上海交通大学EMBA学位论文商电铝业集团公司发展战略规划上海交通大学学位论文原创性声明本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。除文中已经注明引用的
8、内容外，本论文不包含任何其他个人或集体已经发表或撰写过的作品成果。对本文的研究做
