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1、RESEARCHOFMARGINTRADINGDEVELOPMENTSTRATEGEOFSECURITYCOMPANYBASEDONVALUECHAINANALYSISABSTRACTLongtimeaftertheestablishmentofChina’scapitalmarket，thesecuritiestradinginChinaislimitedtospottrading，whilemargintradingisregardedasaforbiddenzoneduetocomparativelyhigherriskandmorecomple
2、xity．TenyearsofdevelopmentmakesChina’scapitalmarketallincreasinglymaturemarketwithimprovedlegalsystem，tradingregulationandsupervisionmechanism．Openingofmargintradingwillsatisfywithtradingdemandofinvestors,andwillchangeprofitmoduleofsecuritycompaniesabsolutely.Soitisimportanttore
3、searchmargintradingdevelopmentstrategyofsecuritycompanies.InChapter1,BasedonthemethodologyofValueChain,wediscussthefeasibilityandnecessityofresearchonmargintradingdevelopmentbyValueChain.InChapter2,wediscussthehistoryofmargintradinganditscharacters,andconstructthebasisofresearch
4、.InChapter3,wesetupthevaluechainofmargintradinginsecuritycompany.AssistedbyAHPmethod,wedefinitethemainstrategiesofdevelopment.InChapter4,combinedwithcurrentsituationofsecuritycompaniesandcharactersofmargintrading,wediscussthemargintradingdevelopmentstrategiesonebyone,includingpr
5、oductsdevelopment,customerservices,supplyingofcapitalandsecurity,riskmanagementandhumanresourcemanagement.InChapter5,wesetasecuritycompanyasanexampleanddiscussitscurrentsituationanddevelopmentofmargintrading,toverifytheconclusionofthisarticle.KeyWords:margintrading,developmentst
6、rategy,securitycompaniesValueChain目录第一章绪论................................................................11.1问题提出的背景、目的和意义1.2价值链理论介绍1.3利用价值链理论进行融资融券战略研究的必要性与可行性...................41.4论文主要结构.........................................................61.5论文的创新之处和研究价值.................
7、............................6第二章融资融券业务发展现状研究..............................................82.1融资融券业务发展现状................................................82.2融资融券业务发展战略选择的重要性...................................16第三章证券公司融资融券业务的价值链分析....................................213.1融资融券业务的价值链
8、概览...........................................21
